Interview

The Blood Service has been at front of the fight against coronavirus infection in 2020. The selfless work of doctors in clinics, the saving of patients - all this would be impossible without timely provision of medical institutions with donated blood. To achieve a common goal, it was required to restructure the work of the entire Blood Service in the shortest possible time, to find quick and effective solutions. Olga Valerievna Eichler, Head of the Department of Medical Support for Conversion and Extreme Work and the Blood Service of the FMBA of Russia, spoke about how the work was organized in this difficult time.

2020 has become a challenging year for the donor movement. During the pandemic, the number of donors has decreased. But it also created a new movement, blood donors responded to the call #BeaDonor. Igor Kastyukevich, deputy head of the ONF Executive Committee tells us about and what this year was remembered for.

Donor's breakfast is complicated and reluctant at the same time topic for donors. The list of prohibited products before a donation is quite long. Therefore, drawing up a donor's breakfast menu is almost a challenge. How to make a balanced, interesting and tasty menu? Donors regularly ask themselves this question. Apparently, this is the reason for the activity and creativity of the participants in the donor contest. How the competition was organized and held, why healthy eating habits are so important for blood donors, and is there an ideal donor's menu - Elena Stefanyuk answers, Director of the National Fund for Health Development, Deputy Chairman of the Coordinating Council for Blood Donation at the Public Chamber of the Russian Federation.

Each year on October 20th, Worldchefs celebrates International Chefs Day. The "Donor's Breakfast" competition was held in the branch of the Penza College of Food Industry and Commerce in the village of Shemysheika, with the participation of the Penza Regional Clinical Blood Center and the regional newspaper "Novoye Vremya". Galina Vladimirovna Kobzeva, head of the Donor's Breakfast project and executive secretary of the Novoye Vremya newspaper told about this competition and the importance of nutrition for blood donors.

The number of donors has declined sharply in the Blood Service institutions during the pandemic, but the Spartak football club came to the patients' rescue. The Red and White ones managed to quickly organize and carry out the event "Dignity is in our blood", the players and fans of the club responded to the call and saved many lives. Irina Razinkina, the head of the "SPARTAK for Children" Foundation, told us about the details of campaign.

The Irkutsk Regional Blood Transfusion Station prepared a series of videos about their fellow countrymen, famous people, united by one idea - blood donation. The "Usual Day" project became the winner in the "Best Video" category of the All-Russian competition of Blood Service professional skills. Lyudmila Ramkulova, a specialist at the Irkutsk Regional Blood Transfusion Station, has told us about the project.

An information booklet about women’s donation was presented by The Stavropol Regional Blood Transfusion Station to the All-Russian Competition of the Professionalism of the Blood Service. It became one of the winners. Elena Gubanova, pr manager of the Stavropol Regional Blood Transfusion Station will tell us about creation and development of the “Women’s Donation” project.

The video “A Hero on the court - a Hero in Life” won in the category “Best Video” of the All-Russian contest of professionalism of the Blood Service by the Perm Regional Blood Transfusion Station. It is about donor athletes and was made together with the Parma Basketball Club. Alexander Bashminov, General Director of Parma Basketball Club, talks about how this project was implemented and cooperation with the Perm Regional Blood Transfusion Station.

A large donor campaign “Good in our blood” called by the organizers the most unusual in the history of the university’s donor movement was held on 16-17 and 20-24th of April in the Pirogov Russian National Research Medical University. Tigran Muradyan, the head of the medical department and lieder of the donor movement of the university since 2010 told us how to conduct donor activities during combat against the spread of coronavirus infection.

The Sverdlovsk Regional Blood Transfusion Station has become one of the winners of the All-Russian Blood Service Professional Skill Competition. The project “Rodnaya krov'”* won second place in the nomination “Hearts beat as one”, as one of the best projects in the field of blood donation and its components, implemented by blood service institutions together with non-profit organizations. Maxim Galimov, deputy chief physician for the medical department of the Sverdlovsk Regional Blood Transfusion Station told us how family values ​​and ties help in the development of blood donation, how a long-term partnership with the Orthodox Charity Service brings spiritual meaning to donor campaigns.

The project “Vagon blagodarnosti” by the Novosibirsk Clinical Center received a special prize “for an innovative approach highlighting the donation” at the All-Russian Blood Service Professional Skill Competition. Tamara Mamontova, pr manager of the Novosibirsk Clinical Blood Center, tells about how the Novosibirsk Blood Service presented its 80-year history to the subway passengers.

UNICONF — is the largest confectionery Holding in the Eastern Europe, it unites 19 Russian factories with 22 thousand of employees. Donor days held in the holding since 2012 as part of the project “Helping Children Is Easy” have already become an integral part of corporate culture. Irina Pavlenko, pr manager and the organizer of donor actions in UNICONF, tells us about their organization.

People deciding to devote part of their lives to blood donation seek support - from friends, colleagues, public organizations. Only few people know about state programs created to help the social undertakings of volunteers. One such program is the Presidential Grants Fund, the foundation that helped the graduate of Kursk Southwestern University Denis Sinyaev to create a blood donor club, the “Alaya liniya”.

Donor movement in the transport industry is at the highest level. Officials from the Ministry of Transport donate blood twice a year at their office and participate in campaigns. Director of the Administrative Department of the Ministry of Transport of the Russian Federation Konstantin Pashkov told us about the growing popularity of blood donation among transport workers.

The world's largest cosmetics company L’Oréal is socially responsible. It attracts its emploees to charity. One of the most ambitious projects in this area is the Social Responsibility Day, and part of it is a donor action. Anna Dragina, PR manager of L’Oréal Russia, tells about how donor campaigns are held in the Russian branch of the largest international company in the beauty industry.

Deloitte is a multinational professional services network, it provides audit and consulting. Deloitte is presented in 7 cities in Russia with more than 2200 professionals. Besides main services company has volunteer and charity programs. Employees are actively involved in the donor movement. Pavel Boev, Regional Manager for Corporate Social Responsibility and Sustainable Development of Deloitte CIS, told us about developing of the corporate blood donation.

The employees of the largest Russian international airport “Sheremetyevo”, with route network covering more than 200 directions, have been regularly participating in donor actions since 2008. The Chairman of the Primary Trade Union Organization of Workers of the JSC Sheremetyevo International Airport Nelly Khomyakova told us how the airport management supports the donor movement.

The Donor day in the Gnesins Russian Academy of Music is like a revue. Each volunteer chooses his part to help in preparing blood donation campaign, and dealt with in a responsible manner. Students of the Academy truly believe that their “musical blood” will not only help restore health, but also open new creative abilities in people. This was told to us by the leader of the donor movement in the the Academy, Tatyana Eremeeva.

Many innovations are being introduced at the Republican Blood Transfusion Station in Ufa, aimed to create comfortable conditions for a donor. All improvements are carried out in the framework of the project “Prudent donation”. Ramil Khamitov, Chief Physician of the Blood Transfusion Station of the Republic of Bashkortostan, talks about how this project is being implemented.

Moscow airport “Domodedovo” has conducted Donor's day twice a year for a period of 8 years already. Part of the donor’s activities has been hold by administration of Domodedovo city district. Alexander Vlasov, press secretary of “Domodedovo” airport, will tell us more about how airport management supports donor movement, which became a part of corporate social responsibility.