Hot line, call within Russia is free
8 800 333 33 30

ru en

Interview with Pavel Boev

Deloitte is a multinational professional services network, it provides audit and consulting. Deloitte is presented in 7 cities in Russia with more than 2200 professionals. Besides main services company has volunteer and charity programs. Employees are actively involved in the donor movement. Pavel Boev, Regional Manager for Corporate Social Responsibility and Sustainable Development of Deloitte CIS, told us about developing of the corporate blood donation.

Tell us please about the blood donation program of the Deloitte Charity Fund.

Twice a year, blood donation days are held at the company's Moscow office as part of the Deloitte Charity Fund donation program. Donor days are an important part of our company’s social responsibility and part of the “corporate DNA”. The basic principle of Deloitte is to do what is really important. Every day we bring benefits to our customers, employees and society as a whole. The donor action has been held for six years together with the Charitable Foundation “Podari zhizn'” and the Blood Center of The Federal Biomedical Agency (FMBA Russia).

Deloitte is a multinational services network. Do you provide donor campaigns in other countries?

Similar actions are carried out in other countries where our offices are located. For example, last year colleagues from the Deloitte office in Tbilisi organized a blood donation campaign. On April 24, a team of doctors from the City Blood Transfusion Station, one of the leading blood banks in Georgia and supplier of blood to Tbilisi children's and adult clinics, organized an on-site donation campaign at the Deloitte office.

How many employees from the Moscow office participate in donor campaigns?

On average, about 70-100 people participate in each action.

How do you promote donor campaign?

We use various communication channels: plasma in the office, Instagram, corporate emailing, posters and, of course, word of mouth.

Could you tell us about your preparation process for campaign?

First, we coordinate with the representative of the Blood Center of the FMBA Russia a convenient day for the event. Then we create a list of potential donors and send them requirements for blood donation in advance. We equip a temporary laboratory in the Deloitte office on the second floor, where we also provide breakfast for donors.

What problems did you face during the campaign? What would you recommend to be considered in order to avoid possible problems?

It is important to inform employees in advance of requirements that will allow them to become donors. According to the rules, before donating blood, each potential donor has a free medical examination - examination by a transfusiologist and preliminary laboratory examination. It is very important to choose the right day for the promotion. We try not to hold it on Monday, because after the weekend some may have alcohol in their blood. It is also important to consider that not only Deloitte employees, but also colleagues from other companies may want to take part in the action. In this case, we have to think ahead the way people may enter the office in order to avoid security problems.

And our traditional question: what would you say to donors and those who are just going to participate?

Today, the charity is becoming widespread. No matter if you give 100 rubles via sms, sign up for regular transactions from a credit card or donate immediately a large amount to a specific project. Help is important. It is no coincidence that those who donate are often called donors.

Unfortunately, the tradition of blood donation in our country is not so widespread. Meanwhile, without transfusion of donor blood components, it is impossible not only to cure children and adults with various diseases, but also to save the lives of victims of accidents. If everyone who can will donate blood at least once a year, we can save many lives. Never forget about the opportunity to help other people who really need it.

Other interviews
Interview with Konstantin Pashkov
Donor movement in the transport industry is at the highest level. Officials from the Ministry of Transport donate blood twice a year at their office and participate in campaigns. Director of the Administrative Department of the Ministry of Transport of the Russian Federation Konstantin Pashkov told us about the growing popularity of blood donation among transport workers.
Interview with Anna Dragina
The world's largest cosmetics company L’Oréal is socially responsible. It attracts its emploees to charity. One of the most ambitious projects in this area is the Social Responsibility Day, and part of it is a donor action. Anna Dragina, PR manager of L’Oréal Russia, tells about how donor campaigns are held in the Russian branch of the largest international company in the beauty industry.
Interview with Nelly Chomyakova
The employees of the largest Russian international airport “Sheremetyevo”, with route network covering more than 200 directions, have been regularly participating in donor actions since 2008. The Chairman of the Primary Trade Union Organization of Workers of the JSC Sheremetyevo International Airport Nelly Khomyakova told us how the airport management supports the donor movement.
Interview with Tatyana Yeremeeva
The Donor day in the Gnesins Russian Academy of Music is like a revue. Each volunteer chooses his part to help in preparing blood donation campaign, and dealt with in a responsible manner. Students of the Academy truly believe that their “musical blood” will not only help restore health, but also open new creative abilities in people. This was told to us by the leader of the donor movement in the the Academy, Tatyana Eremeeva.
Interview with Ramil Khamitov
Many innovations are being introduced at the Republican Blood Transfusion Station in Ufa, aimed to create comfortable conditions for a donor. All improvements are carried out in the framework of the project “Prudent donation”. Ramil Khamitov, Chief Physician of the Blood Transfusion Station of the Republic of Bashkortostan, talks about how this project is being implemented.
Interview with Alexander Vlasov
Moscow airport “Domodedovo” has conducted Donor's day twice a year for a period of 8 years already. Part of the donor’s activities has been hold by administration of Domodedovo city district. Alexander Vlasov, press secretary of “Domodedovo” airport, will tell us more about how airport management supports donor movement, which became a part of corporate social responsibility.
Interview with Yusup Agzamhodjaev
Few years ago, employees of the Federal Registration Service (Rosreestr) have organized for the first time the Donor’s day, and today dozens of government institutions have followed their example. Yusup Agzamkhodjaev, the chairman of the trade union organization of the central office of the Federal State Register Service - the Federal Service for State Registration, Cadastre and Cartography - told us that a good initiative always finds a response.
Interview with Roman Pogorelov
In the year of prime sport events, the publishing house "Argumenty I Fakty"(AiF) and the LG Electronics company jointly organized the Football Donor Day. The partners managed to turn blood donation into a fest day and a long-awaited meeting of friends. The event was attended by famous athletes, coaches, film actors and directors, politicians. Next to such famous, and, by the way, experienced donors, employees and readers of the newspaper were also not afraid to sit in the donor’s chair. Roman Pogorelov, Head of the Digital Projects Sales Service at the (AiF), will tell us more about the donor’s partnership event.
Interview with Tigran Muradyan
The Universities for medicine are and have always been the leading force in the donor program. From their student days, doctors pay special attention to the blood donation, and not only conduct scientific work, but also look for new ways to tell society about the meaning of it. It is a non-standard approach to the popularization of blood donation that gives development to the program - so says Tigran Muradyan, head of the Donor Committee of the Pirogov Russian National Research Medical University.
Interview with Natalia Asanova
Volunteering is important and, besides desire, requires special knowledge and training. There is serious approach to volunteer training on ongoing base in the Blood service. A volunteer school was opened by the Mordovian Blood Service, each year it graduates young professionals for the donor movement. Natalia Asanova, a public relations specialist at the Republican station of blood transfusion, told us about the school.
Interview with Vladimir Gutenev

For the Russian Engineering Union, donorship became an important idea uniting people - employees of hundreds of enterprises. The wealth of experience of the donation development in the Union is an example of how to build a socially responsible work in a company at a high level and with the maximum result. This was told us by the vice-president of the Russian Engineering Union, the first deputy chairman of the State Duma Committee for Economic Policy Vladimir Gutenev.

Personal experience: one morning from donor’s life

20th of April – National Blood Donor Day. We thank and congratulate all donors in Russia for their willingness to donate blood for patients in need of a transplant. Many donor’s events are held and of course many people donate blood on this day. We often ask donors in our interview about the donation procedure, what they feel, what they scare, what it means for them. Story about from Yegor Tischins’s life will help to answer these questions.


On the 7th All-Russian Forum of Blood Service the Blood Donor Center of the Republic of Mordovia got the majority of votes and became the absolute winner in the competition of professional mastery «Blood Service’s institution – 2014». Olga G. Makedonskaya, the medical director of Blood Donor Center in the Republic of Mordovia, disclosed her secret of success and told us her plans for the future in the interview.

Why idea of donorship attracts young people
Donor is a person who gives life to others and who leads a healthy lifestyle

Each donor has his own story of how he joined the donor movement. Here is one of them, the story of Sergey Nikolaevich Yefimov, "the Honorary Donor of the USSR", head of the public organization "The Donors of Murmansk".


Anton Telnov, the organizer of voluntary blood donorship movement in Siberian State Geodesy Academy (Novosibirsk) is telling about development of student blood donorship in regions.
We now have a national blood service

About results of four years’ implementation in Russia of the state program of Blood Service modernization, about its further destiny and about a modern “face” of Russian Blood Service.
Donors' life expectance is five years longer than the average

Why there can’t be too much donor blood and about the use of regular blood donation not only for patients, but for donors as well.

The number of blood donations in Russia is approaching to European figures

About some results of the promotion Program of voluntary blood donation in our country.

Blood donation as a corporate tradition

Why financial giants become partners for the Blood Service

See also
You gonna donate blood? Tell your friends about it on social networks.

Most people know very little about donation and therefore trust the most unreasonable myths...

The blood service is a structure that brings together health care facilities (or facilities) across the country...

Donor movement covers all who care about the fate of others, those who...