Interview with Elena Gubanova

An information booklet about women’s donation was presented by The Stavropol Regional Blood Transfusion Station to the All-Russian Competition of the Professionalism of the Blood Service. It became one of the winners. Elena Gubanova, pr manager of the Stavropol Regional Blood Transfusion Station will tell us about creation and development of the “Women’s Donation” project.

Tell us about the project “Women's Donation”. How did this idea come up, why was it chosen?

The messages we received in our Instagram account @donorstav are mostly from women. They are about general and typically women’s issues. Thanks to our female donors, the heading under the hashtag #донорстав_женскийвопрос (women’s issues) was launched into the account. And then the booklet “Women’s Donation” appeared, with the answers to all “women” questions related to blood donation.

How was the project implemented? Were there difficulties, how did you manage them?

We decided to participate in a professional skill contest and started with implementing ideas on a video and a poster. And the leader said: “Let's create a booklet.” I sat down at Corel Draw and drew the layout in 1-2 days. There was a feeling that we had come up with it for a long time, all that remained was to make it.

What are the results after the end of the project?

We printed a batch of booklets by March 8 and handed out to our female donors. Many who do not use social networks received answers to their “women” questions. We can say that we have improved the awareness of the donor stuff.

What are your future plans for the project?

We will prepare it in an electronic form, maybe as an application. Or perhaps the developers of the Blood Service application use our idea.

And our traditional question: what would you wish to donors and people, who are going to join donor program?

To all donors, we wish to be healthy and responsible always and in everything. After all, how can a donor be half responsible or only on weekdays? Blood donation is not a one-time event. This is a special mission that not everyone can do.

Other interviews

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25.02.20

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10.01.20

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10.12.19

Interview with Konstantin Pashkov

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27.11.19

Interview with Anna Dragina

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Interview with Pavel Boev

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Interview with Nelly Chomyakova

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23.07.19

Interview with Tatyana Yeremeeva

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16.05.19

Interview with Ramil Khamitov

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22.04.19

Interview with Alexander Vlasov

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18.02.19

Interview with Yusup Agzamhodjaev

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24.01.19

Interview with Roman Pogorelov

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03.12.18

Interview with Tigran Muradyan

The Universities for medicine are and have always been the leading force in the donor program. From their student days, doctors pay special attention to the blood donation, and not only conduct scientific work, but also look for new ways to tell society about the meaning of it. It is a non-standard approach to the popularization of blood donation that gives development to the program - so says Tigran Muradyan, head of the Donor Committee of the Pirogov Russian National Research Medical University.

22.10.18

Interview with Natalia Asanova

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