The loyalty program for donors was launched in Yaroslavl
Employees of the Yaroslavl regional blood transfusion station have communicated with officials and entrepreneurs and created a loyalty card for donors. The idea to create a loyalty program was announced in 2017. A similar project was proposed by employees of the biomedical agency. It took two years to implement the idea - preparing, negotiating and compiling a list of entrepreneurs who would like to become partners.
“Donating blood, plasma or platelets, donors give themselves to another people each time. And we have decided that in this way we would be able to express our gratitude to them and show how important they are for us, doctors, and patients. Without a donor, a blood transfusion station cannot exist” - Julia Stromova, the head doctor of the blood transfusion station.
Active donors with three or more donations in a year will be awarded with special cards. They give discounts from partners of the loyalty program. 25 companies and entrepreneurs became participants of the project, and five more companies announced their intention to join.
Discounts are on both goods and services. Among those who decided to thank donors are the shop owners, ateliers, pharmacies, hairdressers, medical centers and even a security agency.
According to Yulia Stromova, similar projects are being implemented in several cities of the country. The most active is in Irkutsk. Moreover, the initiators of the project were not doctors, but entrepreneurs. They organized a group, offer their colleagues to join in and offer discounts Yaroslavl can only dream about.
“Of course, it's nice to hear words of gratitude and moreover get a bonus in the form of discount. I have already checked the list of partners and decided to buy a chandelier with discount. I’m just having repairs” - one of the donors, the owner of the loyalty card Ksenia Naumova.
Since 2014, this woman has been giving up plasma almost every two weeks. Her donor map has 53 plasmapheresis marks. After 7 procedures, she will be able to claim the title of honorary donor.
“Despite the fact that donation in the Yaroslavl region is at a high enough level and we have wonderful people who do not remain indifferent, there is no need to rest. Most Yaroslavl residents are faced with the fact that employers are reluctant to let go to the transfusion station and are unhappy with the extra days off that they must provide to donors. Therefore, such actions are also an occasion to draw attention to the issues of blood procurement. There is always a need in blood and components as high-tech medical care is developed in the region. We should also mention emergency cases. For example, the station recently mobilized B-positive and AB-positive for patients who were hospitalized after a traffic accident near Gavrilov-Yam. That is why we need to support the number of donors and do not let reducing it” - Julia Stromova.
Over a month more than 5 thousand people come to the blood transfusion station and visiting teams. For a year, according to requests, more than 14 thousand doses of platelets and more than 20 tons of blood are mobilized here.
Most people know very little about donation and therefore trust the most unreasonable myths...