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Model solutions and tools - for the donor movement organizers

Updated and new model solutions for the development of regular free blood donation in the regions of Russia are developed by the National Health Development Fund in 2019-2020. in the framework of the social project #ДОНОРСТВОКРОВИРОССИИ: Interaction Space” with the support of the Presidential Grants Fund.

A list of information and methodological materials and tools will be tested in a series of donor activities to replenish regional blood banks in seven regions of Russia: Moscow city, the republics of Crimea, Altai; Krasnodar, Primorsky and Khabarovsk territories, Sverdlovsk region. As part of the project, the board game "Russian Donor" is being developed. It will be sent to all 85 regions of Russia. Discussion and training communication platforms for participants in the donor movement will also be held in the regions where the project is implemented.

“The relevance of updating and creating new model solutions and tools for the organizers of the donor movement today is as high as ever. The task of increasing the life expectancy of Russians was given to the Russian medicine, as a part of the national project “Healthcare”. The role of donation under these conditions is certainly increasing. In special cases, it is donor blood and its components that are the key to preserving and saving lives” - Elena Stefanyuk, director of the National Fund for Health Development, deputy head of the Coordination Center for Blood Donation at the Public Chamber of the Russian Federation.

To prepare and conduct a series of donor campaigns, the organizers of the donor movement can also take advantage from the information and methodological resources already developed by the National Health Development Fund: an online creation tool for the donor campaign posters, announcements for social networks, thank you letters to partners and volunteers; a series for mass media and bloggers “I talk about donation”, video tutorials “Responsible regular donation of blood and its components: how to become a blood donor, how to become a donor of blood components”, “How to organize a donor action. Preservation of donor health”; infographics about the donation of blood components, the results of sociological studies, materials of the DonorLab distance learning platform.

On May 21, 2021, at 18:00 (Moscow time), the Volunteer Center of the Moscow City University will host a blood donation quiz on VKontakte. The winners will receive gifts from the organizers and the National Health Fund - the board game “Equivoki. Russian donor ".
Within the framework of the XIII International Salon "Integrated Security - 2021", which took place in the city of Kubinka, Moscow Region, a charity donor campaign was held. Specialists from all departments of the EMERCOM of Russia took part, together with representatives of the Department of Educational, Scientific, and Technical Activities.
The head of the Federal Medical and Biological Agency Veronika Igorevna Skvortsova and the head of the Republic of Bashkortostan Radiy Khabirov opened the XIII All-Russian Forum of the Blood Service, which took place in Ufa on the eve of the National Donor Day.
On April 5, 2021, the IX All-Russian Prize for Contribution to the Development of Blood Donation "Souchastie" starts. The "Souchastie" Prize is a sign of public recognition and the importance of the institution of donating blood and its components, the contribution of donors, doctors, volunteers and organizers of the donor movement, journalists, the non-profit and business sector, donation activists in the development of Russia, health and ensuring the life and safety of its citizens. The application period for the award will last from April 5 to June 25, the results of the award will be announced in September 2021 in Moscow.
In January 2021, the VI Moscow donor marathon “Touch the heart. Donation 2021” started and will last until November 18.
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