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Daria Moroz and Yegor Konchalovsky participated together with LG and ivi in a Donor Day

On February 19, LG's long-standing business partners and ivi online cinema hosted a donor campaign called Dobro shirokogo formata.

This is the second joint donor day for companies. Ivi has launched thematic collections of movies about the kindness that people showed in wartime, as well as films inspiring good things, on the occasion of the 75th anniversary of Victory in support of the “Dobro shirokogo formata” campaign.

Five years ago, the LG donor marathon visited 5 cities of heroes and military glory, and now in 2020 both companies are again turning to the most important date - the Great Patriotic War. During the Great Patriotic War the number of donors reached 5.5 million people, and 15,000 were awarded the badge “Honorary Donor of the USSR”.

The “Dobro shirokogo formata” campaign was supported by LG’s good deeds ambassador actress Daria Moroz and director Yegor Konchalovsky, as well as friends of the company - actress Olga Kabo, TV presenters Julia Baranovskaya and Alesya Shikun, founder of PR Trend agency Ekaterina Odintsova, designers Alisa Tolkacheva and Anna Russka.

The Donor Day was held in Moscow, at ivi's main office, with the support of the Blood Center of the FMBA Russia. LG and ivi employees participated in the donor action.

“We are pleased with the active participation of our long-standing partners in business and social projects in the LG corporate donor movement. Together with ivi online cinema, in the year of the 75th anniversary of the Victory in the Great Patriotic War, which is important for the whole country, we support the memory of the kindness of donors in those difficult years, as well as the desire of the modern generation in Russia to volunteer and help each other” - Mr. Il Hwan Lee, the President of LG Electronics in Russia and countries CIS.
“It's great that in the year of our decade we can recall the importance of good deeds - that it is necessary to make good things a habit. We are glad that together with LG we are able to show by our own example how easy it is to save lives by becoming a blood donor” - Oleg Tumanov, General manager of ivi online cinema.
On May 21, 2021, at 18:00 (Moscow time), the Volunteer Center of the Moscow City University will host a blood donation quiz on VKontakte. The winners will receive gifts from the organizers and the National Health Fund - the board game “Equivoki. Russian donor ".
Within the framework of the XIII International Salon "Integrated Security - 2021", which took place in the city of Kubinka, Moscow Region, a charity donor campaign was held. Specialists from all departments of the EMERCOM of Russia took part, together with representatives of the Department of Educational, Scientific, and Technical Activities.
The head of the Federal Medical and Biological Agency Veronika Igorevna Skvortsova and the head of the Republic of Bashkortostan Radiy Khabirov opened the XIII All-Russian Forum of the Blood Service, which took place in Ufa on the eve of the National Donor Day.
On April 5, 2021, the IX All-Russian Prize for Contribution to the Development of Blood Donation "Souchastie" starts. The "Souchastie" Prize is a sign of public recognition and the importance of the institution of donating blood and its components, the contribution of donors, doctors, volunteers and organizers of the donor movement, journalists, the non-profit and business sector, donation activists in the development of Russia, health and ensuring the life and safety of its citizens. The application period for the award will last from April 5 to June 25, the results of the award will be announced in September 2021 in Moscow.
In January 2021, the VI Moscow donor marathon “Touch the heart. Donation 2021” started and will last until November 18.
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