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Daria Moroz and Yegor Konchalovsky participated together with LG and ivi in a Donor Day

On February 19, LG's long-standing business partners and ivi online cinema hosted a donor campaign called Dobro shirokogo formata.

This is the second joint donor day for companies. Ivi has launched thematic collections of movies about the kindness that people showed in wartime, as well as films inspiring good things, on the occasion of the 75th anniversary of Victory in support of the “Dobro shirokogo formata” campaign.

Five years ago, the LG donor marathon visited 5 cities of heroes and military glory, and now in 2020 both companies are again turning to the most important date - the Great Patriotic War. During the Great Patriotic War the number of donors reached 5.5 million people, and 15,000 were awarded the badge “Honorary Donor of the USSR”.

The “Dobro shirokogo formata” campaign was supported by LG’s good deeds ambassador actress Daria Moroz and director Yegor Konchalovsky, as well as friends of the company - actress Olga Kabo, TV presenters Julia Baranovskaya and Alesya Shikun, founder of PR Trend agency Ekaterina Odintsova, designers Alisa Tolkacheva and Anna Russka.

The Donor Day was held in Moscow, at ivi's main office, with the support of the Blood Center of the FMBA Russia. LG and ivi employees participated in the donor action.

“We are pleased with the active participation of our long-standing partners in business and social projects in the LG corporate donor movement. Together with ivi online cinema, in the year of the 75th anniversary of the Victory in the Great Patriotic War, which is important for the whole country, we support the memory of the kindness of donors in those difficult years, as well as the desire of the modern generation in Russia to volunteer and help each other” - Mr. Il Hwan Lee, the President of LG Electronics in Russia and countries CIS.
“It's great that in the year of our decade we can recall the importance of good deeds - that it is necessary to make good things a habit. We are glad that together with LG we are able to show by our own example how easy it is to save lives by becoming a blood donor” - Oleg Tumanov, General manager of ivi online cinema.
The developers took into account the comments and suggestions of the donors - active users of the application.
On August 22, the State Flag of Russia day, the members of the Night Wolves club held the All-Russian campaign #StayaDonor in a number of regions of the country. The All-Russian marathon in support of blood donation, organized by the Molodezhka ONF in cooperation with the FMBA Blood Service, is being held for the third time.
On July 29, the Minister of Emergencies of Russia Yevgeny Zinichev and his deputies, employees of the central office of the ministry, became blood donors during the departmental campaign "30 good deeds". The campaign is timed to coincide with the 30th anniversary of the Ministry of the Russian Federation for Civil Defense, Emergencies and Elimination of Consequences of Natural Disasters.
In July 2020, the first shipment of board games “Equivoki. Russian donor”, created by the National Health Fund with the support of the Presidential Grants Fund was sent to blood service institutions in more than 45 regions within the social project “#BLOODDONATIONINRUSSIA”. The dispatch of games will be provided until the end of August.
All-Russian Marathon #OstavaysyaDonorom has united participants in 76 regions of the country. It was organized by “Molodezhka ONF” together with the Federal Biomedical Agency. The action took place from June 8 to 15 and was timed to coincide with World Donor Day, which is celebrated annually on June 14.
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