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Daria Moroz and Yegor Konchalovsky participated together with LG and ivi in a Donor Day

On February 19, LG's long-standing business partners and ivi online cinema hosted a donor campaign called Dobro shirokogo formata.

This is the second joint donor day for companies. Ivi has launched thematic collections of movies about the kindness that people showed in wartime, as well as films inspiring good things, on the occasion of the 75th anniversary of Victory in support of the “Dobro shirokogo formata” campaign.

Five years ago, the LG donor marathon visited 5 cities of heroes and military glory, and now in 2020 both companies are again turning to the most important date - the Great Patriotic War. During the Great Patriotic War the number of donors reached 5.5 million people, and 15,000 were awarded the badge “Honorary Donor of the USSR”.

The “Dobro shirokogo formata” campaign was supported by LG’s good deeds ambassador actress Daria Moroz and director Yegor Konchalovsky, as well as friends of the company - actress Olga Kabo, TV presenters Julia Baranovskaya and Alesya Shikun, founder of PR Trend agency Ekaterina Odintsova, designers Alisa Tolkacheva and Anna Russka.

The Donor Day was held in Moscow, at ivi's main office, with the support of the Blood Center of the FMBA Russia. LG and ivi employees participated in the donor action.

“We are pleased with the active participation of our long-standing partners in business and social projects in the LG corporate donor movement. Together with ivi online cinema, in the year of the 75th anniversary of the Victory in the Great Patriotic War, which is important for the whole country, we support the memory of the kindness of donors in those difficult years, as well as the desire of the modern generation in Russia to volunteer and help each other” - Mr. Il Hwan Lee, the President of LG Electronics in Russia and countries CIS.
“It's great that in the year of our decade we can recall the importance of good deeds - that it is necessary to make good things a habit. We are glad that together with LG we are able to show by our own example how easy it is to save lives by becoming a blood donor” - Oleg Tumanov, General manager of ivi online cinema.
All-Russian Marathon #OstavaysyaDonorom has united participants in 76 regions of the country. It was organized by “Molodezhka ONF” together with the Federal Biomedical Agency. The action took place from June 8 to 15 and was timed to coincide with World Donor Day, which is celebrated annually on June 14.
On May 18, more than 30 soldiers of the special motorized regiment of the Southern District of the Russian Guard provided donated blood at the Sevastopol Blood Center.
New materials were added to the third edition of the collection “Blood Donation during the Great Patriotic War”, released on the occasion of the 75th anniversary of the Great Victory by the Coordination Center for Voluntary Blood Donation at the Public Chamber of the Russian Federation and the National Fund for Health Development. The supplemented edition contains essays on blood donation during the war years in more than four dozen regions of the Soviet Union.
On 20th of April 2020, Donor Day in Russia, the contest #донорутожевкусно by the National Health Development Fund starts: a competition for delicious food and drink recipes for those who donate blood and its components, in preparation for donation and recovery after.
At present, Russian medical organizations and transfusion stations have a supply of donated blood and its components that fully meets the current need.
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