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Blood donation is regardless of the season

In January 2021, the implementation of the social project by the National Fund for Health Development, dedicated to the development of regular blood donation in the capital, "Donation Out of Season", was launched. The project events will be held with the support of the Committee for Public Relations and Youth Policy of Moscow from January to December 2021.

The main activities of the project will be the VI Moscow Donor Marathon “Knocking the Hearts. Donation 2021", development and creation of informational/promotional products about blood donation during a period of decreased donor activity (a difficult epidemiological situation, summer and holidays), holding a communication platform "Moscow - the capital of the donor movement" ("Autumn") and a communication platform "Four seasons of blood donation” (“Winter”). Also, it is planned to create an educational and informational quest room for blood donation ("Summer") and a set of events timed to coincide with the Donor Day in Russia ("Spring"), as well as consulting, methodological and informational support of the project participants.

“The COVID-19 pandemic has demonstrated to all of us that the development of regular blood donation in the capital region continues to be an urgent task, which is being solved, among other things, with the help of the corps of organizers, volunteers of the donor movement. During the pandemic, the number of donors in Moscow decreased, which carried the potential danger of a deterioration in the supply of blood components to patients in need of blood transfusions in an emergency and planned manner. Fears of contracting COVID-19 and infecting others, lack of sufficient information about the high needs for blood components, and a lack of understanding of the importance of the donor mission became a frequent reason for donors to cancel visits to the Blood Service organizations during the isolation period. Besides, the topic of donation got lost in the information flows associated with the pandemic. This situation can be partially repeated during the exacerbation of seasonal diseases - for example, SARS, flu. Overcoming the “wave-like” of donor activity, its decline during holidays, vacations and a new systemic challenge - an unfavorable epidemiological situation - is one of the main goals of our project” - Elena Stefanyuk, the Director of the National Health Development Fund, Deputy Chairman of the Coordinating Council on Blood Donation at the Public Chamber of the Russian Federation.

An important task of the project will be to create a bank of ready-made solutions and resources for the organizers of the “Four seasons of blood donation” donor movement, motivational products for carrying out donor campaigns “Donation out of season. I donate blood regularly”. Another urgent task of the project is to update the exhibition exposition to organize propaganda at donor campaigns in connection with changes in the regulatory framework for blood donation in 2021. Taking into account the risks of project implementation during a pandemic, the system of events "Donation out of season" is built with the possibility of flexible exchange of formats (online and offline), as well as providing participants of offline actions with personal protective equipment.

In January 2021, the VI Moscow donor marathon “Touch the heart. Donation 2021” started and will last until November 18.
The traditional joint social donor event of the two companies was held in gratitude to Russian scientists, doctors, and blood donors for their care and assistance during the pandemic.
On February 25, a solemn ceremony of awarding the participants of the federal action "Donor is an honor!" was held for the first time in the Khabarovsk Regional Musical Theater.
On February 10, 2021, a communication platform “Blood Donation and COVID-19. Lessons from the pandemic”.
The Republican blood transfusion station of Dagestan completed a major repair and updated medical equipment
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