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Blood donation is regardless of the season

In January 2021, the implementation of the social project by the National Fund for Health Development, dedicated to the development of regular blood donation in the capital, "Donation Out of Season", was launched. The project events will be held with the support of the Committee for Public Relations and Youth Policy of Moscow from January to December 2021.

The main activities of the project will be the VI Moscow Donor Marathon “Knocking the Hearts. Donation 2021", development and creation of informational/promotional products about blood donation during a period of decreased donor activity (a difficult epidemiological situation, summer and holidays), holding a communication platform "Moscow - the capital of the donor movement" ("Autumn") and a communication platform "Four seasons of blood donation” (“Winter”). Also, it is planned to create an educational and informational quest room for blood donation ("Summer") and a set of events timed to coincide with the Donor Day in Russia ("Spring"), as well as consulting, methodological and informational support of the project participants.

“The COVID-19 pandemic has demonstrated to all of us that the development of regular blood donation in the capital region continues to be an urgent task, which is being solved, among other things, with the help of the corps of organizers, volunteers of the donor movement. During the pandemic, the number of donors in Moscow decreased, which carried the potential danger of a deterioration in the supply of blood components to patients in need of blood transfusions in an emergency and planned manner. Fears of contracting COVID-19 and infecting others, lack of sufficient information about the high needs for blood components, and a lack of understanding of the importance of the donor mission became a frequent reason for donors to cancel visits to the Blood Service organizations during the isolation period. Besides, the topic of donation got lost in the information flows associated with the pandemic. This situation can be partially repeated during the exacerbation of seasonal diseases - for example, SARS, flu. Overcoming the “wave-like” of donor activity, its decline during holidays, vacations and a new systemic challenge - an unfavorable epidemiological situation - is one of the main goals of our project” - Elena Stefanyuk, the Director of the National Health Development Fund, Deputy Chairman of the Coordinating Council on Blood Donation at the Public Chamber of the Russian Federation.

An important task of the project will be to create a bank of ready-made solutions and resources for the organizers of the “Four seasons of blood donation” donor movement, motivational products for carrying out donor campaigns “Donation out of season. I donate blood regularly”. Another urgent task of the project is to update the exhibition exposition to organize propaganda at donor campaigns in connection with changes in the regulatory framework for blood donation in 2021. Taking into account the risks of project implementation during a pandemic, the system of events "Donation out of season" is built with the possibility of flexible exchange of formats (online and offline), as well as providing participants of offline actions with personal protective equipment.

Life-sized figures of Russian and foreign medical workers in the field of donation of blood and its components can now be obtained for use in donor campaigns by the organizers of the donor movement in Moscow. Creative stylized images of Andrey Wolf, Karl Landsteiner, Vladimir Shamov, Alexander Bogdanov and William Harvey will not only tell about the first achievements of medical science in blood donation, but also by QR codes direct to informative websites.
The opening of the Donors Square in Krasnoyarsk took place as part of the 85th anniversary of the Krasnoyarsk Territory Blood Service. The ceremony was attended by honorary donors of Russia, representatives of the Krasnoyarsk Regional Blood Center No. 1, volunteers and caring citizens. Sergey Ivanov, Chairman of the Public Chamber of Demographic and Social Development of the Civil Assembly of the Krasnoyarsk Territory, congratulated the participants of the ceremony on this significant event.
On September 28, 2021, the National Health Fund and the international network of interactive entertainment "Claustrophobia" launched the detective escape room "Golden Blood" in Moscow.
A corporate social action "Donor Day" organized by LG and Technopark in honor of the Olympic Games in Tokyo took place in St. Petersburg.
On August 21, the National Flag Day of the Russian Federation was celebrated unusually at the FMBA Blood Center of Russia. The specialists of the institution and the participants of the capital "Molodezhka ONF" combined the holiday with the traditional campaign # Remain a Donor.
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