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Donate blood to save a life. The main reasons for participation in blood donation are named.

Family, health and safety - these are the three priorities in the system of moral values of respondents in the course of the sociological study "Cultural Donor Code", the first results of which were presented at the XIV All-Russian Forum of Blood Services by Elena Stefanyuk, Director of the National Health Fund, Deputy Chairman of the Coordinating Council for Blood Donation under the Civic Chamber of the Russian Federation: 64, 63 and 34 percent, respectively. Self-realization (21%), helping other people (25%), and material wealth (28%) were the lowest values out of the six offered to the respondents for selection.

The groups of respondents were divided according to their affiliation to the institution of blood donation and its components - specialists of the Blood Service, volunteers, organizers of the donor movement and ordinary citizens, as well as according to their donor status - regular, irregular donors; those who have a temporary exemption from donating for medical reasons, and those who do not donate blood and (or) its components at all (non-donors).

According to respondents, among regular donors, the majority are women (57%) aged 35-44 years (35%), non-donors are women (85%) aged 18-24 (39%). Among irregular donors, women also make up the majority, with a significant preponderance - 79%, their main age is from 18 to 44 years (18-24 years - 27%, 25-34 years - 25%, 35-44 years - 28%) .

General assessment of the situation in the field of donation is positive, almost half of them believe that the situation is improving. The data is broadly consistent with the 2020 survey. Donors are slightly more positive about the situation in the field of blood donation in the country during the testing period. The share of those respondents who believe that the situation is improving increased by 7% (in 2020 - 42%, in 2022 - 49%).

“With the help of the study, we assessed the problems of the development of blood donation and its components, analyzed the socio-cultural portrait of the donor and the participant in the donor movement, and also compared the dynamics of the development of donation in a number of aspects with similar indicators in our surveys in 2020 and 2021. In the “non-donor” category, the results of the study in 2022 showed a negative trend: the share of those who would like to be a donor decreased by 11 percentage points. The situation is alarming and requires a deeper study. But even now it can be argued that the work to attract primary donors, the work aimed at fostering a culture of donation among children and young people should be continued” - Elena Stefanyuk.

In the course of the study, basic and instrumental value vectors, various aspects of motivation were considered, opinion leaders for the selected target groups were identified, as well as preferences for the content of the events of the social project “#Blood Donation in Russia: a cultural code”.

For example, the answers of the participants in the Internet survey played a role in shaping the concept of integrating the theme of the Year of the Cultural Heritage of the Peoples of Russia into the development of blood donation. Among the types of monuments, cultural, historical sites and places of interest in their locality, respondents are most interested in natural monuments (48% of respondents), cultural institutions (34%) and architectural monuments (27%). These sites that are planned to be involved in the all-Russian campaign #CultureDonation, initiated for holding in 2022 by the National Health Fund with the support of the Federal Medical-Biological Agency and the Ministry of Culture of Russia.

Particularly relevant for the development of donation in 2022 due to changes in the legislation in the field of bone marrow donation and the role of the blood service in the development of hematopoietic stem cell donation was the block of respondents' answers about their readiness to become a bone marrow donor, awareness of this type of donation and analysis of the dynamics of data on compared to 2021. The number of respondents who are well aware of how to become a bone marrow donor increased by 9%; the number of respondents who know how the bone marrow is used increased by 7%; 8% who know about the bone marrow sampling procedure.

The study was conducted by the NHF together with the All-Russian Public Opinion Research Center with the support of the Federal Medical-Biological Agency and the Presidential Grants Fund as part of the social project “#Blood Donation in Russia: Cultural Code”. About nine thousand people (with the planned five thousand) from 83 regions of Russia took part in the Internet survey of the study in the spring of 2022.

Analytical work within the framework of the sociological study continues: territorial sections are being prepared based on the results of an Internet survey in the most active regions - participants in the Internet study, these are St. Petersburg, Novosibirsk Region, Krasnoyarsk Territory, Kabardino-Balkarian Republic, Kursk Region, Moscow, Khabarovsk Territory, Sverdlovsk Region. Also, during 2022, the results of the study will be presented at communication platforms and key events in the field of blood donation and its components, bone marrow donation, in the field of volunteerism and the work of the civil sector.

Like other results of sociological research (2021 and 2020), the final materials of the sociological research "Donor's Cultural Code" will be published in the form of a book edition on the platforms of the intellectual publishing system Rideró, "LitRes: Samizdat" and information platforms of the NHF and the blood service.

Presentation by Elena Stefanyuk, Director of the NHF, Deputy Chairman of the Coordinating Council for Blood Donation at the Civic Chamber of the Russian Federation “Blood donation in Russia: long-term trends, changes and requests from members of the donor institution”: is available on Yandex.Disk

The event was held at the VDNH with the organizational support of the Russian Red Cross and was timed to coincide with the World Bone Marrow Donor Day, which has been celebrated every third Saturday of September since 2015.
On September 9, 2022 a solemn presentation of the badges "Honorary Donor of Russia" took place at the Art Museum named after V.I.Surikov, as part of the all-Russian social project “#BLOODDONATIONINRUSSIA: cultural code. Expanding the boundaries of donation” in order to attract public attention to gratuitous donation, as well as to improve the status of a donor in society. The event was organized by the Krasnoyarsk Regional Blood Center No. 1 and the Donation Resource Center in the Siberian Federal District.
The conversation "A drop of blood will save a life" at the Kaluga Regional Children's Library was held as part of the All-Russian campaign #CulturalDonorCode #CultureForDonation, organized by the Coordinating Council for Donation and Blood at the Civic Chamber of the Russian Federation, the Federal Medical-Biological Agency of Russia and the National Health Fund.
The development of blood and bone marrow donation system was discussed, as well as the activities of the FMBA in the field of biomedicine and pharmaceuticals.
On July 23, in the Blood Center named after O.K. Gavrilov in Moscow, a traditional summer donor action was held, organized together with the association of motodonors «Motor Blood Service».
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