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Cultural code of the region - the code of all-Russian donorship

The general corporate identity and guidelines for its use were developed by the National Health Fund for the All-Russian campaign "#CultureDonorship #CulturalDonorCode".

The concept of corporate style of the action gives the opportunity to construct visual images of cultural objects familiar to all residents of the region, combining them with the topic of donation, unselfishness and goodness as the cultural heritage of all peoples of Russia, and to form outdoor and other advertising, Information and outreach materials to highlight the region’s involvement in the All-Russian action "#CultureDonor #CulturalDonorCode".

Files are available on the google disk. The developed layouts are provided in formats for viewing (*.png, *jpg) and editing (*.eps, *.svg, *.ai). This means that elements of corporate identity can be used by both professional designers and organizers of events of the All-Russian action without special design knowledge. In addition, on request at, the National Health Fund will provide access to corporate-style materials in the project Figma.

“The corporate identity of the campaign will connect regions across Russia with common visual solutions, integrating the images of the cultural heritage of the peoples of Russia and blood donation. The set of elements includes encrypted images of the project - architecture, ornaments, legends, works of art. And to refer to the donation, photographs are used recognizable symbols - a drop, the logo of the blood service - and, of course, a rich ruby ​​​​red color. There are also universal options for the silhouettes of cultural objects - museums, galleries, libraries, monuments that can be used in any region” Elena Stefanyuk, Director of the National Health Fund, Deputy Chairman of the Coordinating Council for Blood Donation at the Civic Chamber of the Russian Federation.

For the participants of the action and for all interested organizers of the donor movement and cultural events, banner layouts for websites and outdoor advertising, illustrations for social networks, press walls, roll-ups, event posters, souvenirs, letters of thanks have been prepared in several versions. In addition, there are poster layouts with infographics about various aspects of donation, designed in the visual style of the All-Russian action “#CultureFor Donor #CulturalDonorCode”: “Superpowers of donors and superpowers of donation”, “Donations save lives”, “Nutrition before donation”, “Blood loss: we understand the details”, “Regular donation of blood and its components”.

More information about the campaign and its corporate identity is available on the official website of the National Health Fund in the "Projects" section.

The events are held within the framework of the NHF social project “#BLOOD DONATION IN RUSSIA: cultural code. Expanding the boundaries of donation” with the support of the Presidential Grants Fund.

Employees of the enterprises of the United Aircraft Corporation (The Public Joint Stock Company United Aircraft Corporation of the Rostec State Corporation) from twelve Russian regions took part in a traditional blood donation campaign.
The meeting of the State Duma Committee of the Federal Assembly of the Russian Federation on health protection on the topic "Blood service: history and development prospects" was held on October 13 with the support of the FMBA of Russia.
The event was held at the VDNH with the organizational support of the Russian Red Cross and was timed to coincide with the World Bone Marrow Donor Day, which has been celebrated every third Saturday of September since 2015.
On September 9, 2022 a solemn presentation of the badges "Honorary Donor of Russia" took place at the Art Museum named after V.I.Surikov, as part of the all-Russian social project “#BLOODDONATIONINRUSSIA: cultural code. Expanding the boundaries of donation” in order to attract public attention to gratuitous donation, as well as to improve the status of a donor in society. The event was organized by the Krasnoyarsk Regional Blood Center No. 1 and the Donation Resource Center in the Siberian Federal District.
The conversation "A drop of blood will save a life" at the Kaluga Regional Children's Library was held as part of the All-Russian campaign #CulturalDonorCode #CultureForDonation, organized by the Coordinating Council for Donation and Blood at the Civic Chamber of the Russian Federation, the Federal Medical-Biological Agency of Russia and the National Health Fund.
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