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TASS relised special project “Nemaloy krov'yu”

News agency TASS relised special project “Nemaloy krov'yu” dedicated to importance of being donor and how donorship in Russia has changed for the past 10 years.

The material was prepared together with the Russian Federal Micro-Biological Agency and the Blood Service of Russia for the World Blood Donation Day, which is celebrated annually on June 14.

According to Olga Eichler, Head of the Blood Service Organization Department of the Russian Federal Micro-Biological Agency, the joint work with the TASS helped to take a fresh look at the results of the state program for the development of voluntary donation of blood and its components in Russia.

“In the framework of the project dedicated to this socially significant topic, we tried to answer questions in a simple manner from our potential and active donors and share global results we achieved thanks to the complete modernization of the domestic Blood Service. And I hope we managed it” - Olga Eichler.

The project is divided into 2 parts for first time donors and for active ones. The purpose of the first part is to motivate people come to the station, the purpose of the second is to make people comeback.

“The main peculiarity of the project is an interactive map of Russia, where you can see donation by five key parameters: the number of donors and donations per 1000 people, the rejection rate (the number of people who were denied in donation), first time donors per year and the average number of donations per donor per year” – from the press release.

By clicking on a map, you may see how the situation has changed in recent years according to a certain parameter in a particular region and how much it differed from the average value in Russia. Also the project helps to answer the main questions about donation and dispelled the most popular myths.

On May 21, 2021, at 18:00 (Moscow time), the Volunteer Center of the Moscow City University will host a blood donation quiz on VKontakte. The winners will receive gifts from the organizers and the National Health Fund - the board game “Equivoki. Russian donor ".
Within the framework of the XIII International Salon "Integrated Security - 2021", which took place in the city of Kubinka, Moscow Region, a charity donor campaign was held. Specialists from all departments of the EMERCOM of Russia took part, together with representatives of the Department of Educational, Scientific, and Technical Activities.
The head of the Federal Medical and Biological Agency Veronika Igorevna Skvortsova and the head of the Republic of Bashkortostan Radiy Khabirov opened the XIII All-Russian Forum of the Blood Service, which took place in Ufa on the eve of the National Donor Day.
On April 5, 2021, the IX All-Russian Prize for Contribution to the Development of Blood Donation "Souchastie" starts. The "Souchastie" Prize is a sign of public recognition and the importance of the institution of donating blood and its components, the contribution of donors, doctors, volunteers and organizers of the donor movement, journalists, the non-profit and business sector, donation activists in the development of Russia, health and ensuring the life and safety of its citizens. The application period for the award will last from April 5 to June 25, the results of the award will be announced in September 2021 in Moscow.
In January 2021, the VI Moscow donor marathon “Touch the heart. Donation 2021” started and will last until November 18.
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