Blood Service launched mobile app
Within the framework of the All-Russian Loyalty Program Blood Service has created a mobile app, allowing donors to have convenient access to information and privileges.
The app contains information about numerous privileges and actions of the companies – partners of the program. It’s an extremely convenient and user friendly for any participant. To have an access to the app a participant should enter Personal page using a unique 16-digit or 20-digit code, assigned after the procedure. The donor can use discounts and other special offers within two months after donation.
"Loyalty Program is a social project that aims to express gratitude to all the blood donors. Business community is actively involved to the Program," said the head of the Federal Medical and Biological Agency Vladimir Viktorovich Uiba. "We create the Institute of privileges for donors – it is right and logical that these people should be socially encouraged. Loyalty program is not only a new element in the communication development program of the Blood Service, but also a social tool that integrates the activity of the business community, nonprofit organizations and government agencies in order to support the institution of blood donation in Russia."
According to Sophia A. Golosova, the head doctor of the Blood Center of FMBA of Russia, "Loyalty program is based on three main elements: first – unified information database system, which in real time receives and processes a huge amount of personal information of our donors, second – the official site of the Program (donorsapiens.yadonor.ru) that will host a number of offers from companies, operating in many different areas of consumer services. Finally, the third and the main component of information infrastructure Program for donors – Blood Service mobile app."
New mobile app allows users to have access to the calendar of donations, results of the medical examinations, information about blood group, Ph. factor, previous donations, they can search for medical institutions. Apart from that, users might have a consultation with the Blood Service specialists. Thanks to the mobile app, participants of the Program of loyalty received quick and convenient access to all the important information and privileges.
Application is available at App Store and Google Play.
Source: Blood Service
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