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“Golden blood” - the first donor escape room in Russia

30.09.21
On September 28, 2021, the National Health Fund and the international network of interactive entertainment "Claustrophobia" launched the detective escape room "Golden Blood" in Moscow.

The hereditary businessman Igor Goldin has everything: money, success, power, and even enemies. In addition, he also has one extremely rare physiological particularity - 0 Negative blood, or, more simply, "golden blood". The uniqueness of "golden blood" is that it is suitable for transfusion to all patients. But people with 0 Negative blood depend exclusively on each other, while the number of such donors in the world is rather small. Igor Goldin knew about the risks, so he actively participated in the volunteer movement and, just in case, kept his blood in a private cryobank. Today, when a businessman had a suspicious accident on an empty street, his transfusion material mysteriously disappeared from storage...

The situation is critical: if a suitable donor is not found in the next hour, it will be impossible to save Goldin. A squad of volunteer donors found out that someone called Mark lives in the city and has the same unique particularity. The day before the man was hospitalized in the old city hospital, but there is no time to make an appointment...

The escape room was already tested by the representatives of the donor movement of the Pirogov Russian National Research Medical University, the blood transfusion department of the City Clinical Hospital No. 52 of the Moscow Health Department, the National Hematology Research Center of the Russian Ministry of Health and the Blood Center of the FMBA of Russia. The detective escape room was also checked by the NFRZ (National Health Development Fund) during its preparation.

“Players in escape room must secretly enter the hospital and find a patient with “golden blood” in order to save a person's life. At least 750 participants of the donor movement will receive promotional codes for the escape room on the site of "Claustrophobia" (metro "Baumanskaya") through the organizers of donor actions. First of all, these will be the laureates of the VI Moscow Donor Marathon “Knockin 'on Hearts. Donation 2021", participants of the NFRZ social project "Donation out of season", donors, volunteers and organizers of the donor movement. “In addition, activists will receive invitations for the online escape room “Golden Blood”: during the game, the operator will become your hands, feet and eyes in the zoom room” - Elena Stefanyuk.

The optimal number of participants in the escape room is from two to five, the duration is about an hour. Children from 12 to 18 must be accompanied by an adult on the offline site.

To receive promotional codes, the organizers of the Moscow donor movement should contact the National Health Fund by email info@nfrz.ru or via social networks.

The events are held within the framework of the social project “Donation out of season. Development of regular blood donation in the capital", which is implemented by the National Health Fund with the support of the Committee for Public Relations and Youth Policy of the city of Moscow.

20.08.25
On August 20, Head of the Federal Medical-Biological Agency (FMBA) Veronika Skvortsova and Chair of the Elbrus Russian Leaders Club Tatyana Dyakonova launched an educational expedition aimed at creating modern, effective approaches to encouraging blood and bone marrow donation among young people. The two leaders wished the teams success in shaping youth-centered strategies for building a strong donor culture.
08.08.25
The Federal Medical-Biological Agency (FMBA) organized a series of initiatives to promote blood and bone marrow donation among young people during the 11th All-Russian Youth Educational Forum Territory of Meanings. The program featured lectures, open discussions, and donation drives that received strong positive feedback from participants.
09.07.25
The first stage of the large-scale All-Russian torch relay "Flame of Life," launched by the Federal Medical-Biological Agency (FMBA) of Russia in collaboration with the Impact Charitable Foundation and the Flame of Life Social Initiatives Support Foundation, has come to a close.
07.07.25
For the First Time in History, Russia’s Blood Service Flags Raised at the North Pole
25.06.25
The Head of the Federal Medical-Biological Agency, Veronika Skvortsova; the General Director of the Institute for the Development of Managerial and Social Initiatives "Vertical", Ivan Efremov; and the Chair of the "Elbrus" Club of Leaders of Russia, Tatyana Dyakonova, signed a trilateral cooperation agreement.
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