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“Golden blood” - the first donor escape room in Russia

On September 28, 2021, the National Health Fund and the international network of interactive entertainment "Claustrophobia" launched the detective escape room "Golden Blood" in Moscow.

The hereditary businessman Igor Goldin has everything: money, success, power, and even enemies. In addition, he also has one extremely rare physiological particularity - 0 Negative blood, or, more simply, "golden blood". The uniqueness of "golden blood" is that it is suitable for transfusion to all patients. But people with 0 Negative blood depend exclusively on each other, while the number of such donors in the world is rather small. Igor Goldin knew about the risks, so he actively participated in the volunteer movement and, just in case, kept his blood in a private cryobank. Today, when a businessman had a suspicious accident on an empty street, his transfusion material mysteriously disappeared from storage...

The situation is critical: if a suitable donor is not found in the next hour, it will be impossible to save Goldin. A squad of volunteer donors found out that someone called Mark lives in the city and has the same unique particularity. The day before the man was hospitalized in the old city hospital, but there is no time to make an appointment...

The escape room was already tested by the representatives of the donor movement of the Pirogov Russian National Research Medical University, the blood transfusion department of the City Clinical Hospital No. 52 of the Moscow Health Department, the National Hematology Research Center of the Russian Ministry of Health and the Blood Center of the FMBA of Russia. The detective escape room was also checked by the NFRZ (National Health Development Fund) during its preparation.

“Players in escape room must secretly enter the hospital and find a patient with “golden blood” in order to save a person's life. At least 750 participants of the donor movement will receive promotional codes for the escape room on the site of "Claustrophobia" (metro "Baumanskaya") through the organizers of donor actions. First of all, these will be the laureates of the VI Moscow Donor Marathon “Knockin 'on Hearts. Donation 2021", participants of the NFRZ social project "Donation out of season", donors, volunteers and organizers of the donor movement. “In addition, activists will receive invitations for the online escape room “Golden Blood”: during the game, the operator will become your hands, feet and eyes in the zoom room” - Elena Stefanyuk.

The optimal number of participants in the escape room is from two to five, the duration is about an hour. Children from 12 to 18 must be accompanied by an adult on the offline site.

To receive promotional codes, the organizers of the Moscow donor movement should contact the National Health Fund by email or via social networks.

The events are held within the framework of the social project “Donation out of season. Development of regular blood donation in the capital", which is implemented by the National Health Fund with the support of the Committee for Public Relations and Youth Policy of the city of Moscow.

Life-sized figures of Russian and foreign medical workers in the field of donation of blood and its components can now be obtained for use in donor campaigns by the organizers of the donor movement in Moscow. Creative stylized images of Andrey Wolf, Karl Landsteiner, Vladimir Shamov, Alexander Bogdanov and William Harvey will not only tell about the first achievements of medical science in blood donation, but also by QR codes direct to informative websites.
The opening of the Donors Square in Krasnoyarsk took place as part of the 85th anniversary of the Krasnoyarsk Territory Blood Service. The ceremony was attended by honorary donors of Russia, representatives of the Krasnoyarsk Regional Blood Center No. 1, volunteers and caring citizens. Sergey Ivanov, Chairman of the Public Chamber of Demographic and Social Development of the Civil Assembly of the Krasnoyarsk Territory, congratulated the participants of the ceremony on this significant event.
A corporate social action "Donor Day" organized by LG and Technopark in honor of the Olympic Games in Tokyo took place in St. Petersburg.
On August 21, the National Flag Day of the Russian Federation was celebrated unusually at the FMBA Blood Center of Russia. The specialists of the institution and the participants of the capital "Molodezhka ONF" combined the holiday with the traditional campaign # Remain a Donor.
Donors in Novosibirsk are invited to tell their stories and receive a prize. The organizers of the "I am a donor" competition hope that these stories will interest those who have not donated blood yet, and will attract many young and healthy people to the donor movement.
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