Interview with Julia Cheresova

The real story of saving a woman in labor with a rare phenotype by a donor formed the basis of the award-winning project “You can be a superhero!” in the "Best Video" category in the "Don't Miss the Important" nomination of the All-Russian Competition of Professional Skills of the Blood Service. The donor-savior came straight from the tundra on a snowmobile! The work was presented by the Blood Transfusion Department of the Nadym Central District Hospital of the Yamalo-Nenets Autonomous Okrug, headed by Julia Cheresova.

How typical is this situation, when a donor rushed literally from the tundra, for your city? How do the people of Nadym respond to such appeals?

Nadym is a small northern gas producing town with understanding and caring citizens. The situation shown in the video is typical for our region as a whole. Donors in the Nadymsky district are representatives of the indigenous peoples of the North living in the tundra zone. Recently, the number of primary donors has grown due to large-scale promotion of blood and stem cell donation in federal and local media and social networks. Therefore, such extraordinary situations on an emergency call of donors have become very rare. Every call at all time for a donor is a reason to come - it happens that literally within 10 minutes the donor appears in the hall of the blood transfusion department, without even questions. Each donor says: «My loved ones and I could also be between life and death. Who, if not me, can help in this situation»?

Tell us how the video was created? How was the plot of the video built? Who worked on the video - tell us about the creative team.

The main element in creating a video is the donor himself! He was just looking at the camera, talking the way he thought. It wasn't scripted. The plot itself is taken from a real story. The team for filming the video is local television, headed by director Natalya Yuryevna Sokolova. Moreover, the guys worked on a voluntary basis. The video was filmed over the weekend. Everyone was just interested in participating.

Where was the video broadcast? How was it received by the audience, what were the reviews?

The video was broadcast on local television and social networks. It received an audience of many thousands - a lot of views, likes, positive comments and words of gratitude to donors!

What results have you achieved with the project «You Can Be a Superhero!»?

As a result, we got a flow of primary donors and grateful feedback from patients. After all, the most important thing in our common work is the high-quality procurement of blood components, respect for donors and the saved lives of Nadym residents.

Tell us about the work of your PR-office. What is it, what tools do you use, who do you invite to cooperate?

We bring videos on local television, I very often give interviews on the radio, in print media, on television. We show the real stories of the rescued residents of the Nadymsky district. We are talking about the importance of donation, about the health of Nadym residents. We do not persuade them, but simply give examples.

What part of the work of your PR-office takes video content? How do you use it to attract new donors?

Video content dedicated to donation is filmed annually on the occasion of the National Blood Donor Day, either at the time of the presentation of the «Honorary Donor of Russia» awards, or during the period of field campaigns to attract stem cell donors. For us now, this is also an important task, since Nadym has been replenishing the register of bone marrow donors for five years now. We will continue to work on creating videos about donation.

Our traditional question: what would you wish donors and those who are going to join the donor program?

Dear creative, unique, bright donors of the city of Nadym! I wish you and your families good health - the basis of our life; happiness - as a potential for good mood; love - as a symbol of harmony! May your dreams come true, may the sun always smile, may you be happy every day of your life for sincere and kind hearts! Thank you for saving patients! You are the best! You are the heroes!

Other interviews

04.04.23

Interview with Natalya Zaitseva

The projects of the Samara Regional Clinical Blood Transfusion Station have been nominating at professional medical competitions for several years now. Their creativity and effectiveness are highly appreciated by advertising and pr specialists. This year, the two projects won awards in the professional skills competition of the Blood Service.

09.03.23

Interview with Natalya Volkova

The project «Don't Hibernate» by the Yaroslavl regional blood transfusion station became the winner of the All-Russian competition of professional skills by the Blood Service and underlined the importance of regular blood donation. Natalia Volkova, PR-Manager of the Yaroslavl Regional Blood Transfusion Station, told how the project was created.

30.01.23

Interview with Patimat Abdurakhmanova

The blood transfusion station in the Republic of Dagestan willingly supports volunteers and public figures to promote blood donation in the region. An example of such cooperation came to the original publication - a brochure in which the donor himself talks about stem cell donation. The creator of the booklet is Patimat Abdurakhmanova, volunteer, head of the «Tut Dobro» charity foundation. She told us about the new project, which became one of the winners of the All-Russian Competition of Professional Skills of the Blood Service.

29.11.22

Interview with Irina Lositskaya

The first person the donor interacts with is the nurse. Not only professionalism is very important, but also personal involvement. Laureate of the All-Russian competition of professional skills Irina Lositskaya, operating room nurse, chief nurse of the Blood Center of the FMBA of Russia, told how to combine these qualities, what depends on it and why ethics issues have become so relevant in the age of high technology.

31.10.22

Interview with Alexandra Vnuk

The base for the laureate project of the Federal Medical-Biological Agency of Russia Blood Center «On the Pulse of Life» are education, information, loyalty. Alexandra Vnuk, head of the donation development department of the FMBA of Russia Blood Center told us how to implement them on a large scale and in relation to various target audiences of the donor community.

12.09.22

Interview with Svetlana Mishina

The Ulyanovsk Regional Blood Transfusion Station uses non-standard creative approaches to promote donation among young people. Its interactive project Donor-Party significantly increased the number of young donors during the year, and helped many of them overcome their fear of donating blood. Svetlana Mishina, pr-manager of the Ulyanovsk regional blood transfusion station, tells about the project, received a well-deserved award at the All-Russian competition of professional skills of the Blood Service in the nomination “Time to do adult things”.

15.08.22

Interview with Natalia Asanova

Thanks to student groups the Mordovian Blood Service attracted thousands of new donors and established large-scale work with the youth of the republic. The results of this joint work were highly appreciated by the jury of the All-Russian Competition of Professional Skills of the Blood Service. The project "Donor student teams" became a laureate in the nomination "When hearts beat in unison." Together with Natalya Asanova, pr-manager of the Mordovian Republican Blood Transfusion Station we discussed the support of student teams as a guarantee of success.

14.06.22

Interview with Natalia Sidorova

The growing interest of young people in social work is visible in many regions of Russia. High school, university students and graduates are willing to volunteer and get their first professional experience by helping others. Blood donation is one of the most honorable and popular areas of such social activity. This was told to us by Natalia Sidorova, head of the information and social support department for youth of the "Regional Youth Center" of the Kaluga Region.

23.05.22

Interview with Marina Sheludko

For volunteers, the donor movement is not only participation in blood donation campaigns, but also a big school of social work. By entering into the donor path, the guys cultivate high moral principles, learn to manage socially significant projects. This was told to us by Marina Sheludko, head of the Volunteering Support Center of the Tula State Lev Tolstoy Pedagogical University.

21.03.22

Interview with Anna Terentyeva and Alexey Sevryugov

The St. Petersburg student organization "Blood Drop" is a one-of-a-kind talent foundry for the volunteer movement of donors. They coordinate and inspire the efforts of like-minded people in many universities of St. Petersburg. Everyone who contacts them about blood donation receives support. The Curators of Blood Drop Anna Terentyeva and Aleksey Sevryugov told us more about the project.

01.02.22

Interview with Tatyana Suslova

Tatyana Alexandrovna Suslova, head of the Molecular Biology Diagnostics Department in the Chelyabinsk Regional Blood Transfusion Station. She became the best doctor of the Blood Service in the category «Doctor of the Clinical Diagnostic Laboratory» of the Blood Service Professional Excellence Competition 2020. Tatyana Alexandrovna is not only a practicing immunogeneticist, but also a theoretician: Tatyana Aleksandrovna shares her knowledge with students at the Department of Microbiology, Immunology and General Biology of Chelyabinsk State University. Among her many professional merits is the participation in the development of Chelyabinsk as one of the leading transplant centers in Russia.

13.01.22

Interview with Natalia Popkova

The video clip with the hymn of the Sverdlovsk donors «We are with you of the same blood» and the «Team game» project with the football players of the Ural club became winners of the All-Russian Competition of Professional Skills by the Blood Service. Natalya Popkova, Deputy Chief Physician for Organizational and Methodological Work of the Blood Transfusion Station of the Sverdlovsk Region, Chief Freelance Transfusiologist of the Ministry of Health of the Sverdlovsk Region and the Urals Federal District, told about the work on projects, which unites sports, art and blood donation.

15.12.21

Interview with Oksana Kozhemyako

Regional institutions of the Blood Service are not afraid to experiment — they create volunteer structures, entrust young employees with responsible work to attract new partners and donors. One such example is the Youth Council, which was formed at the Khabarovsk Regional Blood Transfusion Station. The head physician of the station Oksana Valerievna Kozhemyako told us about several successful projects of the Council, which became laureates of the All-Russian competition of professional skills of the Blood Service.

06.12.21

Interview with Lyubov Leonova

A creative project «5 principles of safe blood donation» informs donors about various aspects of regular donation of the Blood Center of the Leningrad Region. It took the Best Booklet category in the Not to Miss the Important nomination of the Blood Service professional skill competition. Lyubov Leonova pr-manager of the Blood center answered the questions about this project.

23.11.21

Interview with Khadizhat Tankaeva

Blood transfusion stations are increasingly and more confidently taking on the production of social advertising. With the help of their teams, they publish printed publications about & nbsp; blood donation, shoot game and & nbsp; non-game videos. One of the notable creative projects was the film The Warmth of Your Hearts, released by the Blood Transfusion Station of the Republic of Dagestan. About & nbsp; movie & nbsp; & mdash; laureate of the All-Russian competition of professional skills of the Blood Service & nbsp; & mdash; the head physician of the institution Khadizhat Tankaeva told us.

13.10.21

Interview with Tatiana Blagovidova

Saratov Regional Blood Transfusion Station took first place at the All-Russian Competition of Professional Skills in 2020 with the project "Thank you for help!" in the "Time to do adult deeds" nomination for "The best youth project aimed at promoting and developing voluntary donation of blood and its components". Promotion of blood donation among young people is one of the key activities of the blood service for the development of free blood donation. Tatyana Blagovidova, Deputy Chief Physician for Organizing Donation, will tell us about how this work is being done at the Saratov Regional Blood Transfusion Station.

20.09.21

Interview with Marat Khapman

The video "Minutes to give life", created by the Ulyanovsk regional station, is devoted to difficult questions: how a personal example of parents teaches children to save lives, how it helps to feel involved in the fate of people in need of donor blood, and why donation needs to be discussed at school. This year its authors became laureates of the All-Russian competition of professional skills of the Blood Service in the category "Don't miss the important". Marat Erikovich Khapman, a chief physician of the Ulyanovsk regional blood transfusion station, tells about how the project was created.

23.08.21

Interview with Anastasia Volchenkova

Twice a year, the Management Company of the special economic zone "Dubna" organizes and conducts Donor Days. Donor campaigns are attended not only by its and resident company’s employees but also from significant organizations in the city of Dubna. Anastasia Volchenkova, marketing and PR director of the joint-stock company “Special economic zone of technical-innovative type“ Dubna ”, tells about the specifics of donor actions.

30.06.21

Interview with Elena Gubanova

This year the project "Quarantine is not an obstacle to a responsible donor" by the Stavropol Regional Blood Transfusion Station became a laureate of the All-Russian competition of professional skills of the Blood Service in the category "Best poster" in the nomination "Do not miss the important." Elena Gubanova, PR manager of the Blood Service of the Stavropol Territory, talks about the project and the specifics of communication during the pandemic period.

12.05.21

Interview with Inna Sakhno

The donor movement of the Moscow University for the Humanities is more than twenty years old. Inna Sakhno is a Chairperson of the Student Council of the Moscow University for the Humanities. She told us about Donor Days and changes during the pandemic.