Interview with Julia Cheresova

How typical is this situation, when a donor rushed literally from the tundra, for your city? How do the people of Nadym respond to such appeals?

Nadym is a small northern gas producing town with understanding and caring citizens. The situation shown in the video is typical for our region as a whole. Donors in the Nadymsky district are representatives of the indigenous peoples of the North living in the tundra zone. Recently, the number of primary donors has grown due to large-scale promotion of blood and stem cell donation in federal and local media and social networks. Therefore, such extraordinary situations on an emergency call of donors have become very rare. Every call at all time for a donor is a reason to come - it happens that literally within 10 minutes the donor appears in the hall of the blood transfusion department, without even questions. Each donor says: «My loved ones and I could also be between life and death. Who, if not me, can help in this situation»?

Tell us how the video was created? How was the plot of the video built? Who worked on the video - tell us about the creative team.

The main element in creating a video is the donor himself! He was just looking at the camera, talking the way he thought. It wasn't scripted. The plot itself is taken from a real story. The team for filming the video is local television, headed by director Natalya Yuryevna Sokolova. Moreover, the guys worked on a voluntary basis. The video was filmed over the weekend. Everyone was just interested in participating.

Where was the video broadcast? How was it received by the audience, what were the reviews?

The video was broadcast on local television and social networks. It received an audience of many thousands - a lot of views, likes, positive comments and words of gratitude to donors!

What results have you achieved with the project «You Can Be a Superhero!»?

As a result, we got a flow of primary donors and grateful feedback from patients. After all, the most important thing in our common work is the high-quality procurement of blood components, respect for donors and the saved lives of Nadym residents.

Tell us about the work of your PR-office. What is it, what tools do you use, who do you invite to cooperate?

We bring videos on local television, I very often give interviews on the radio, in print media, on television. We show the real stories of the rescued residents of the Nadymsky district. We are talking about the importance of donation, about the health of Nadym residents. We do not persuade them, but simply give examples.

What part of the work of your PR-office takes video content? How do you use it to attract new donors?

Video content dedicated to donation is filmed annually on the occasion of the National Blood Donor Day, either at the time of the presentation of the «Honorary Donor of Russia» awards, or during the period of field campaigns to attract stem cell donors. For us now, this is also an important task, since Nadym has been replenishing the register of bone marrow donors for five years now. We will continue to work on creating videos about donation.

Our traditional question: what would you wish donors and those who are going to join the donor program?

Dear creative, unique, bright donors of the city of Nadym! I wish you and your families good health - the basis of our life; happiness - as a potential for good mood; love - as a symbol of harmony! May your dreams come true, may the sun always smile, may you be happy every day of your life for sincere and kind hearts! Thank you for saving patients! You are the best! You are the heroes!