Hot line, call within Russia is free
8 800 333 33 43
Contact us

en
ru en

Blood donation as a corporate tradition

Why financial giants become partners for the Blood Service

BLOOD SERVICE: Ekaterina, soon it will be a year since the corporation “URALSIB” and the Federal Medical-Biological Agency has signed an agreement on cooperation. Tell us the reasons for the decision to become a partner to the Blood Service.

EKATERINA USPENSKAYA: Indeed, on 21 October 2010 we signed the Agreement on social cooperation with the FMBA of Russia. This step has let us develop the blood donor movement inside our corporation to a new level. Before that we had held the Donor Days for two years in our branches – helped sick children, victims of terrorist acts and other people in need of blood transfusion. With each new event there were more and more employees wanting to give blood – we have very strong traditions of voluntarism and charity work in our corporation. And then a group of our employees from the Novosibirsk branch office suggested holding blood donor events regularly, and – what is the most important – simultaneously at all regional directorates of the URALSIB Financial Corporation.

I would like to note that today the corporation is represented in 49 Russian regions. It’s obvious, that the organization of donor campaigns of such size is impossible without the support from the Blood Service. The Agreement on cooperation between URALSIB and the Federal Medical-Biological Agency has not only contributed to the expansion of participants’ geography and increased system of the campaigns, but also to attract clients and partners of the corporation to these campaigns.

Владимир Уйба, руководитель Федерального медико-биологического агентства

Ekaterina Uspenskaya, URALSIB Financial Corporation HR Top Manager

BLOOD SERVICE: In what way is being implemented the corporation blood donation program in URALSIB? What events do you hold?

EKATERINA USPENSKAYA: Now we have centralized Donor Days held twice a year. The first campaign was held for two weeks – from 1 to 15 March 2011. For this campaign we set coordination centers in all regions where our branches operate. The centers consisted of representatives of FMBA and the corporation employees. 26 branch offices of URALSIB Financial Corporation from all over the country took part in the spring campaign. 524 people donated blood. By the way the doctors evaluate the quality of donated blood as very good. The donors from URALSIB are healthy people!

BLOOD SERVICE: Being healthy is a kind of corporate tradition?

EKATERINA USTINOVA: More or less. The corporation has a number of healthy lifestyle programs. Today they include almost a half of our staff. These activities have good results, one of which is a minimal number of medical rejections during blood donation.

As for the corporate traditions, I would like to tell about one more – all URALSIB donors refuse from the compensation for food, and give collected funds to charity – orphans and children whose parents do not have custody. This year the money through the Fund “Give life” has been transferred to the Russian Children Clinical Hospital to treat children with blood diseases. By the way, our staff has had long relationships with this hospital – donors in the corporation have several times donated blood for the little patients and some employees are the donors of platelets in the Children Hospital.

I will add that each year there become more and more regular donors in URALSIB, they are those who donate blood and its components not only during corporate campaigns, but on their own too. It’s a real “golden fund” for any blood transfusion station.

BLOOD SERVICE: What does the management of the corporation think about rising number of donors in the corporation? Isn’t the top management of the corporation worried about having to give 2 days off to such number of employees?

EKATERINA USPENSKAYA: To the credit of the management I should say that they give every possible support to the donor movement of the staff, including the administrative one. The right of the donor to extra days off is strictly observed in the corporation. It’s necessary to add, that the top-managers of URALSIB do not only support corporate donor campaigns, but take and active part in them, setting a good example for the staff.

BLOOD SERVICE: And the last question: what plans does the corporation have to promote corporate blood donation?

EKATERINA USPENSKAYA: URALSIB is getting ready for the next donation campaign. It’s planned for November 2011. 
Other interviews
13.12.24
Interview with Stanislav Davydov
In 2024, for the first time, the All-Russian Professional Skills Competition among Blood Service institutions included a category titled "Best in Profession: Public Relations Specialist." Based on expert evaluation and public voting, the winner was Stanislav Davydov, Head of PR and Blood Donation Advocacy at the St. Petersburg City Blood Transfusion Station. With over 15 years dedicated to promoting blood donation, Davydov has played a key role in shaping the modern Blood Service institution, implementing effective promotional tools, organizing impactful campaigns, and initiating ambitious projects.
12.12.24
Interview with Ilgiz Vafin
Every year, the Blood Service holds an All-Russian contest of professional skills, where it identifies the best doctors in the industry, the best teams and donor projects. In 2024, a representative forum once again brought together delegates from all regions of Russia in Moscow. Ilgiz Akhmatovich Vafin, the chief physician of the Kuzbass Blood Center, won in the Best Transfusiologist Doctor category. We talked to the laureate about his medical and scientific work, as well as about the prospects for blood and bone marrow donation in Kuzbass.
10.10.24
Interview with Egor Dubov
The donor movement became important and unifying for the youth project «Leaders of the Nizhny Novgorod region». The donor days organization is a laborious process that requires attention. How to start preparing the first donor action, how to motivate colleagues, why it is important to provide educational work among future donors, says the activist of the Youth Project «Leaders of Nizhny Novgorod region» and organizer of the donor actions Egor Dubov.
12.08.24
Interview with Evelina Tomilova
Chelyabinsk regional blood transfusion station was the first in the All-Russian competition of professional skills of the Blood Service in the nomination «Do not miss important» and category «Best poster» with the project «Give five!» The author of the project Evelina Tomilova, a PR manager, told about the poster. It is an effective tool of propaganda, thanks to its visual and concise nature, actively used to promote donor actions among residents of the Southern Urals. In addition to blood donation, posters are also about friendship and unity around the good cause of peoples traditionally living in the region.
18.04.24
Interview with Oleg Sheps
In March, a man came to the Samara Regional Blood Transfusion Clinical Station anonymously. He aroused the great interest of many donors and employees. Not everyone recognized Oleg Sheps at once. He registered like all donors, filled out the necessary documents and waited in the corridor. There was a whisper that a participant of the TV show «Battle of Psychics» is in the queue. Fans among donors and their family members turned out to be many. At each stage of the donor journey, Oleg was expected to take a photo. He didn’t refuse to anyone and told what motivated him to donate blood.
21.03.24
Interview with Natalya Demina
Direct interaction with donors and feedback are important in a successful donor promotion. How to make it effective, says Natalia Demina, the PR manager of the District Blood Transfusion Station in Nizhnevartovsk on the example of two projects «There is a contact» and «ABC of donorship». The projects received the recognition of colleagues and became laureates of the All-Russian competition of professional skills of the Blood Service 2023.
06.02.24
Interview with Irina Karikht
The Blood Service of the Republic of Crimea has published a fairy tale “About Vik, Nadezhda and the path to Danar” especially for young patients of the oncohematology department of the Republican Children's Hospital. This project was highly appreciated by the jury of the All-Russian competition of professional skills of the Blood Service and deservedly received a Laureate diploma. Irina Karikht, PR-manager of the Blood Center of the Republic of Crimea and co-author, told us about.
20.12.23
Interview with Aizan Sultanmuratova
The nurse is with donor throughout entire donation journey. Aizan Sultamuratova told us how to be close and how to help donor to be calm and confident. She is the winner of the All-Russian competition of professional excellence of the Blood Service in the nomination “Best Medical Worker 2023”, category “Best Nursing Personnel”, nurse of the Republican Blood Transfusion Station of the Chechen Republic.
20.11.23
Interview with Anna Maximova
The cheerfulness and combat nature helps Anna Valeryvna Maksimova, the daughter of a railway officer, to cope with life’s difficulties. She is a laboratory doctor, head of the clinical diagnostic laboratory of the Krasnoyarsk Regional Blood Center #1, and the laureate in the nomination «Best medical worker 2023».
25.10.23
Interview with Eduard Bezuglov
Many professional football clubs actively support the donor movement. Fully aware of their responsibility to society, the flags of Russian sport are providing great assistance in the development of blood donation - they are enlisting the army of fans in a noble and important cause. One of the leaders in this direction of social work was the football club of CSKA. Three times a year it holds Donor Days at the stadium «VEB-Arena». The head of the medical department of PFC CSKA Eduard Bezuglov told us how fans of the big game become donors.
29.09.23
Interview with Svetlana Gubskaya
Mother of the many children from Samara gave 200 liters of immune plasma to save hundreds of children’s lives. The Blood Service of Samara region nominated Svetlana Gubskaya to participate in the regional public action «People’s recognition» in the nomination «Recognition and Respect» and asks for donor support in voting.
15.08.23
Interview with Igor Paramonov
The bone marrow and hematopoietic stem cells donation is a complex and important topic for promotion. Igor Vladimirovich Paramonov, MD and director of Kirov Research Institute of Hematology and Blood Transfusion of FMBA told us how to present this to the largest number of people, and how to fill the Federal Register of Potential Donors of Hematopoietic Stem Cells and Bone Marrow.
14.06.23
Interview with Ludmila Podlesnaya
Blood donation is the conscious choice of a strong man. It is only necessary to support - informatively, morally, emotionally - someone who really wants to help. Ludmila Podlesnaya, chairman of the trade union organization of the K.G. Razumovsky Moscow State University of Technologies and Management, believes that this is the main task of the donors' movement.
25.05.23
Interview with Anna Krupko
Donor Day has become a good tradition at the Omsk Technical University. Dozens of students and lecturers are looking forward to this event as an opportunity to express themselves, save someone's life. Anna Krupko, coordinator of the Donor Day and student of the Engineering Institute of the Omsk State Technical University, told us about the main donor event at the university.
04.04.23
Interview with Natalya Zaitseva
The projects of the Samara Regional Clinical Blood Transfusion Station have been nominating at professional medical competitions for several years now. Their creativity and effectiveness are highly appreciated by advertising and pr specialists. This year, the two projects won awards in the professional skills competition of the Blood Service.
09.03.23
Interview with Natalya Volkova
The project «Don't Hibernate» by the Yaroslavl regional blood transfusion station became the winner of the All-Russian competition of professional skills by the Blood Service and underlined the importance of regular blood donation. Natalia Volkova, PR-Manager of the Yaroslavl Regional Blood Transfusion Station, told how the project was created.
15.02.23
Interview with Julia Cheresova
The real story of saving a woman in labor with a rare phenotype by a donor formed the basis of the award-winning project “You can be a superhero!” in the "Best Video" category in the "Don't Miss the Important" nomination of the All-Russian Competition of Professional Skills of the Blood Service. The donor-savior came straight from the tundra on a snowmobile! The work was presented by the Blood Transfusion Department of the Nadym Central District Hospital of the Yamalo-Nenets Autonomous Okrug, headed by Julia Cheresova.
30.01.23
Interview with Patimat Abdurakhmanova
The blood transfusion station in the Republic of Dagestan willingly supports volunteers and public figures to promote blood donation in the region. An example of such cooperation came to the original publication - a brochure in which the donor himself talks about stem cell donation. The creator of the booklet is Patimat Abdurakhmanova, volunteer, head of the «Tut Dobro» charity foundation. She told us about the new project, which became one of the winners of the All-Russian Competition of Professional Skills of the Blood Service.
29.11.22
Interview with Irina Lositskaya
The first person the donor interacts with is the nurse. Not only professionalism is very important, but also personal involvement. Laureate of the All-Russian competition of professional skills Irina Lositskaya, operating room nurse, chief nurse of the Blood Center of the FMBA of Russia, told how to combine these qualities, what depends on it and why ethics issues have become so relevant in the age of high technology.
31.10.22
Interview with Alexandra Vnuk
The base for the laureate project of the Federal Medical-Biological Agency of Russia Blood Center «On the Pulse of Life» are education, information, loyalty. Alexandra Vnuk, head of the donation development department of the FMBA of Russia Blood Center told us how to implement them on a large scale and in relation to various target audiences of the donor community.
See also
You gonna donate blood? Tell your friends about it on social networks.

Most people know very little about donation and therefore trust the most unreasonable myths...

The blood service is a structure that brings together health care facilities (or facilities) across the country...

Donor movement covers all who care about the fate of others, those who...