Blood donation as a corporate tradition
Why financial giants become partners for the Blood Service
BLOOD SERVICE: Ekaterina, soon it will be a year since the corporation “URALSIB” and the Federal Medical-Biological Agency has signed an agreement on cooperation. Tell us the reasons for the decision to become a partner to the Blood Service.
EKATERINA USPENSKAYA: Indeed, on 21 October 2010 we signed the Agreement on social cooperation with the FMBA of Russia. This step has let us develop the blood donor movement inside our corporation to a new level. Before that we had held the Donor Days for two years in our branches – helped sick children, victims of terrorist acts and other people in need of blood transfusion. With each new event there were more and more employees wanting to give blood – we have very strong traditions of voluntarism and charity work in our corporation. And then a group of our employees from the Novosibirsk branch office suggested holding blood donor events regularly, and – what is the most important – simultaneously at all regional directorates of the URALSIB Financial Corporation.
I would like to note that today the corporation is represented in 49 Russian regions. It’s obvious, that the organization of donor campaigns of such size is impossible without the support from the Blood Service. The Agreement on cooperation between URALSIB and the Federal Medical-Biological Agency has not only contributed to the expansion of participants’ geography and increased system of the campaigns, but also to attract clients and partners of the corporation to these campaigns.
BLOOD SERVICE: In what way is being implemented the corporation blood donation program in URALSIB? What events do you hold?
EKATERINA USPENSKAYA: Now we have centralized Donor Days held twice a year. The first campaign was held for two weeks – from 1 to 15 March 2011. For this campaign we set coordination centers in all regions where our branches operate. The centers consisted of representatives of FMBA and the corporation employees. 26 branch offices of URALSIB Financial Corporation from all over the country took part in the spring campaign. 524 people donated blood. By the way the doctors evaluate the quality of donated blood as very good. The donors from URALSIB are healthy people!
BLOOD SERVICE: Being healthy is a kind of corporate tradition?
EKATERINA USTINOVA: More or less. The corporation has a number of healthy lifestyle programs. Today they include almost a half of our staff. These activities have good results, one of which is a minimal number of medical rejections during blood donation.
As for the corporate traditions, I would like to tell about one more – all URALSIB donors refuse from the compensation for food, and give collected funds to charity – orphans and children whose parents do not have custody. This year the money through the Fund “Give life” has been transferred to the Russian Children Clinical Hospital to treat children with blood diseases. By the way, our staff has had long relationships with this hospital – donors in the corporation have several times donated blood for the little patients and some employees are the donors of platelets in the Children Hospital.
I will add that each year there become more and more regular donors in URALSIB, they are those who donate blood and its components not only during corporate campaigns, but on their own too. It’s a real “golden fund” for any blood transfusion station.
BLOOD SERVICE: What does the management of the corporation think about rising number of donors in the corporation? Isn’t the top management of the corporation worried about having to give 2 days off to such number of employees?
EKATERINA USPENSKAYA: To the credit of the management I should say that they give every possible support to the donor movement of the staff, including the administrative one. The right of the donor to extra days off is strictly observed in the corporation. It’s necessary to add, that the top-managers of URALSIB do not only support corporate donor campaigns, but take and active part in them, setting a good example for the staff.
BLOOD SERVICE: And the last question: what plans does the corporation have to promote corporate blood donation?
EKATERINA USPENSKAYA: URALSIB is getting ready for the next donation campaign. It’s planned for November 2011.
EKATERINA USPENSKAYA: Indeed, on 21 October 2010 we signed the Agreement on social cooperation with the FMBA of Russia. This step has let us develop the blood donor movement inside our corporation to a new level. Before that we had held the Donor Days for two years in our branches – helped sick children, victims of terrorist acts and other people in need of blood transfusion. With each new event there were more and more employees wanting to give blood – we have very strong traditions of voluntarism and charity work in our corporation. And then a group of our employees from the Novosibirsk branch office suggested holding blood donor events regularly, and – what is the most important – simultaneously at all regional directorates of the URALSIB Financial Corporation.
I would like to note that today the corporation is represented in 49 Russian regions. It’s obvious, that the organization of donor campaigns of such size is impossible without the support from the Blood Service. The Agreement on cooperation between URALSIB and the Federal Medical-Biological Agency has not only contributed to the expansion of participants’ geography and increased system of the campaigns, but also to attract clients and partners of the corporation to these campaigns.
 |
EKATERINA USPENSKAYA: Now we have centralized Donor Days held twice a year. The first campaign was held for two weeks – from 1 to 15 March 2011. For this campaign we set coordination centers in all regions where our branches operate. The centers consisted of representatives of FMBA and the corporation employees. 26 branch offices of URALSIB Financial Corporation from all over the country took part in the spring campaign. 524 people donated blood. By the way the doctors evaluate the quality of donated blood as very good. The donors from URALSIB are healthy people!
BLOOD SERVICE: Being healthy is a kind of corporate tradition?
EKATERINA USTINOVA: More or less. The corporation has a number of healthy lifestyle programs. Today they include almost a half of our staff. These activities have good results, one of which is a minimal number of medical rejections during blood donation.
As for the corporate traditions, I would like to tell about one more – all URALSIB donors refuse from the compensation for food, and give collected funds to charity – orphans and children whose parents do not have custody. This year the money through the Fund “Give life” has been transferred to the Russian Children Clinical Hospital to treat children with blood diseases. By the way, our staff has had long relationships with this hospital – donors in the corporation have several times donated blood for the little patients and some employees are the donors of platelets in the Children Hospital.
I will add that each year there become more and more regular donors in URALSIB, they are those who donate blood and its components not only during corporate campaigns, but on their own too. It’s a real “golden fund” for any blood transfusion station.
BLOOD SERVICE: What does the management of the corporation think about rising number of donors in the corporation? Isn’t the top management of the corporation worried about having to give 2 days off to such number of employees?
EKATERINA USPENSKAYA: To the credit of the management I should say that they give every possible support to the donor movement of the staff, including the administrative one. The right of the donor to extra days off is strictly observed in the corporation. It’s necessary to add, that the top-managers of URALSIB do not only support corporate donor campaigns, but take and active part in them, setting a good example for the staff.
BLOOD SERVICE: And the last question: what plans does the corporation have to promote corporate blood donation?
EKATERINA USPENSKAYA: URALSIB is getting ready for the next donation campaign. It’s planned for November 2011.
Other interviews
23.07.19
Interview with Tatyana Yeremeeva
The Donor day in the Gnesins Russian Academy of Music is like a revue. Each volunteer chooses his part to help in preparing blood donation campaign, and dealt with in a responsible manner. Students of the Academy truly believe that their “musical blood” will not only help restore health, but also open new creative abilities in people. This was told to us by the leader of the donor movement in the the Academy, Tatyana Eremeeva.
16.05.19
Interview with Ramil Khamitov
Many innovations are being introduced at the Republican Blood Transfusion Station in Ufa, aimed to create comfortable conditions for a donor. All improvements are carried out in the framework of the project “Prudent donation”. Ramil Khamitov, Chief Physician of the Blood Transfusion Station of the Republic of Bashkortostan, talks about how this project is being implemented.
22.04.19
Interview with Alexander Vlasov
Moscow airport “Domodedovo” has conducted Donor's day twice a year for a period of 8 years already. Part of the donor’s activities has been hold by administration of Domodedovo city district. Alexander Vlasov, press secretary of “Domodedovo” airport, will tell us more about how airport management supports donor movement, which became a part of corporate social responsibility.
18.02.19
Interview with Yusup Agzamhodjaev
Few years ago, employees of the Federal Registration Service (Rosreestr) have organized for the first time the Donor’s day, and today dozens of government institutions have followed their example. Yusup Agzamkhodjaev, the chairman of the trade union organization of the central office of the Federal State Register Service - the Federal Service for State Registration, Cadastre and Cartography - told us that a good initiative always finds a response.
24.01.19
Interview with Roman Pogorelov
In the year of prime sport events, the publishing house "Argumenty I Fakty"(AiF) and the LG Electronics company jointly organized the Football Donor Day. The partners managed to turn blood donation into a fest day and a long-awaited meeting of friends. The event was attended by famous athletes, coaches, film actors and directors, politicians. Next to such famous, and, by the way, experienced donors, employees and readers of the newspaper were also not afraid to sit in the donor’s chair. Roman Pogorelov, Head of the Digital Projects Sales Service at the (AiF), will tell us more about the donor’s partnership event.
03.12.18
Interview with Tigran Muradyan
The Universities for medicine are and have always been the leading force in the donor program. From their student days, doctors pay special attention to the blood donation, and not only conduct scientific work, but also look for new ways to tell society about the meaning of it. It is a non-standard approach to the popularization of blood donation that gives development to the program - so says Tigran Muradyan, head of the Donor Committee of the Pirogov Russian National Research Medical University.
22.10.18
Interview with Natalia Asanova
Volunteering is important and, besides desire, requires special knowledge and training. There is serious approach to volunteer training on ongoing base in the Blood service. A volunteer school was opened by the Mordovian Blood Service, each year it graduates young professionals for the donor movement. Natalia Asanova, a public relations specialist at the Republican station of blood transfusion, told us about the school.
23.07.18
Interview with Vladimir Gutenev
For the Russian Engineering Union, donorship became an important idea uniting people - employees of hundreds of enterprises. The wealth of experience of the donation development in the Union is an example of how to build a socially responsible work in a company at a high level and with the maximum result. This was told us by the vice-president of the Russian Engineering Union, the first deputy chairman of the State Duma Committee for Economic Policy Vladimir Gutenev.
19.04.18
Personal experience: one morning from donor’s life
20th of April – National Blood Donor Day. We thank and congratulate all donors in Russia for their willingness to donate blood for patients in need of a transplant. Many donor’s events are held and of course many people donate blood on this day. We often ask donors in our interview about the donation procedure, what they feel, what they scare, what it means for them. Story about from Yegor Tischins’s life will help to answer these questions.
28.10.14
AN INTERVIEW WITH OLGA G. MAKEDONSKAYA, THE MEDICAL DIRECTOR OF BLOOD DONOR CENTER IN THE REPUBLIC OF MORDOVIA
On the 7th All-Russian Forum of Blood Service the Blood Donor Center of the Republic of Mordovia got the majority of votes and became the absolute winner in the competition of professional mastery «Blood Service’s institution – 2014». Olga G. Makedonskaya, the medical director of Blood Donor Center in the Republic of Mordovia, disclosed her secret of success and told us her plans for the future in the interview.
28.12.12
IDEA OF DONORSHIP TOUCHES HEARTS OF YOUNG PEOPLE
Why idea of donorship attracts young people
26.12.12
Donor is a person who gives life to others and who leads a healthy lifestyle
Each donor has his own story of how he joined the donor movement. Here is one of them, the story of Sergey Nikolaevich Yefimov, "the Honorary Donor of the USSR", head of the public organization "The Donors of Murmansk".
20.12.12
WHEN YOU REALIZE THAT YOU HAVE SAVED SOMEBODY’S LIFE, IT’S INEXPRESSIBLE FEELING
Anton Telnov, the organizer of voluntary blood donorship movement in Siberian State Geodesy Academy (Novosibirsk) is telling about development of student blood donorship in regions.
12.01.12
We now have a national blood service
About results of four years’ implementation in Russia of the state program of Blood Service modernization, about its further destiny and about a modern “face” of Russian Blood Service.
07.12.11
Donors' life expectance is five years longer than the average
Why there can’t be too much donor blood and about the use of regular blood donation not only for patients, but for donors as well.
07.12.11
The number of blood donations in Russia is approaching to European figures
About some results of the promotion Program of voluntary blood donation in our country.
06.12.11
A chance to save somebody’s life is the most precious in the world
How the project “MUZARTERIA” makes for promotion of donor movement and helps young talents.
23.11.11
The Contest “MUZARTERIA” doesn’t have limits – everybody have the same cause and it doesn’t matter whether you are a student or a celebrity!
Why it is so important to speak publicly about lack of donor blood.
16.11.11
Salutary art of A’STUDIO
What the musical project “MUZARTERIA” teaches and what a song about volunteering and donorship should be.
See also
You gonna donate blood? Tell your friends about it on social networks.
Most people know very little about donation and therefore trust the most unreasonable myths...
The blood service is a structure that brings together health care facilities (or facilities) across the country...
Donor movement covers all who care about the fate of others, those who...