Hot line, call within Russia is free
8 800 333 33 30
Contact us

ru en

Interview with Igor Kastyukevich

2020 has become a challenging year for the donor movement. During the pandemic, the number of donors has decreased. But it also created a new movement, blood donors responded to the call #BeaDonor. Igor Kastyukevich, deputy head of the ONF Executive Committee tells us about and what this year was remembered for.

Molodezhka ONF is known for its large-scale donor campaigns. Tell us more about them. How did it all begin?

Most of our events are a response to circumstances. Or fight back. As the first restrictions began in the pandemic and affected public transport, our guys launched the "Drive a Doctor" flash mob. The campaign has been running to this day, more than 1000 cars in the vehicle fleet across the country participate. When we saw the first signals on social networks that the blood bank was rapidly declining, we decided to draw attention to this through a donor marathon. The first action, which we conducted together with the Blood Service of the FMBA of Russia, called #BeaDonor, started on April 20, on the National Donor Day, and lasted for three days. The second marathon took place in June. As a result, about 70 thousand people in 76 regions of the country became participants. In August, we have already expanded the range of events and began to organize donor community workdays. By the way, these days continued the good tradition that began in the Blood Service 10 years ago. All regions of the country were already involved in the third marathon, organized by the Molodezhka ONF at the end of September, together with the Blood Service. Together with the Molodezhka ONF team, athletes from federations, motorcyclists and bikers, members of the Night Wolves club together with their President Alexander Zaldastanov, as well as football fans of CSK, Lokomotiv, Spartak, Zenit and participants in the street football "Street beauty" action by Molodezhka ONF donated blood. In September, the ombudsmen for children's rights under the President of the Russian Federation joined the marathon. Of course, all the actions took place with mandatory and strict observance of all necessary safety measures.

2020 is a year of hard trials and challenges. The period of self-isolation, the temporary cancellation of visiting donor actions, and many "donor traffic lights" turned red. How did you manage to launch the #BeaDonor marathon in such a difficult situation?

The name of the marathon speaks for itself #BeaDonor. In the context of a pandemic and restrictions, it was important to show the residents of the country that donations can and should be continued, guided by all necessary safety measures. After all, life cannot be "paused for a while." No one canceled operations, childbirth, and other situations in which transfusion or various blood components are required. It is customary among doctors to say that donors have good in their blood. It's true. For me, donors are the same volunteers, because they come to the aid of those whom they don't even know, but they are sure: someone's lives depend on their timely assistance. At such a difficult time for the country, volunteers do a very important job. We are always where help is needed. Whether it is assistance in re-profiling hospitals, home delivery of medicines, a request to take a doctor home after a difficult shift, or blood donation. Actions are always more important than words. I am grateful to everyone who joined our events and donated blood.

The entire 2020 year was under the motto #BeaDonor. How did a donor marathon become from a three-day event to a year-long event?

We saw that it was in demand and really needed. At first we thought that the #BeaDonor marathon, which we held in April, would be traditional and annual. But then we received a lot of calls from both residents and community representatives. And it became clear that there is a request to organize such events more often. Of course, blood centers in all regions have their own permanent donors and there was no such situation when supplies reached a critical level. But at a time when the number of donations was decreasing due to pandemic restrictions, through actions we tried to draw as much attention as possible to the importance of donation.

How did you manage to combine two calls - #StayHome and #BeaDonor?

Both calls have a common goal - to preserve the lives and health of people closest to you. Not only our family members. Staying at home was essential to stem the spread of the coronavirus. And it was important to remain donors for those whose lives and health depend on the timely provision of blood components. All our events were carried out in compliance with the necessary safety measures. Masks, gloves, antiseptic. Blood service establishments in the regions made preliminary registration, donors came at a certain time so as not to create queues. Moreover, by calling the hotline or on the websites and оставайсядонором.рф, everyone could get all the necessary information before donating: when and to whom it is possible to donate blood, recommendations for preparing for the procedure, and tips useful for donors' health. Special thanks to the partners of the event, thanks to which an mailing was made through the website of the State Service with an invitation to take part in the marathon.

Tell us about the results of the donor marathon. How many regions took part in it?

In total, more than 200 thousand people from all regions of Russia took part in the event. Just imagine - this is the size of a small town that exists in any of the regions of our country. A whole city of people who are not indifferent to the misfortune of others, who considered it important for themselves to come and take part in the #BeaDonor marathon. We saw an incredible combination of people from different professions, social groups, and communities with the desire to help. Of course, it is possible and necessary to remain donors. Good deeds are always out of bounds.

#BeaDonor 2021 - what are your plans for 2021?

Definitely, we will continue and grow. Moreover, that year an agreement on cooperation between the Molodezhka ONF and the Federal Medical-Biological Agency of Russia was signed, which specifically concerns the development of the donor movement. There is plenty of work ahead. It's only beginning.

And our traditional question: what would you wish to donors and people, who are going to join the donor program?

No matter how dangerous the coronavirus is, sooner or later it will back off. Self-isolation should not be a regime of isolation from kindness, help, and support. It is difficult to overestimate the importance of donation. It seems to be a simple procedure available to any healthy person. But one donation can help several people. Therefore, I urge everyone who, for health reasons, can become a donor not to give up this opportunity and to join the donor movement. 30 minutes of your time and somewhere, thanks to you, a person will get a chance for "tomorrow".

Other interviews
Interview with Julia Cheresova
The real story of saving a woman in labor with a rare phenotype by a donor formed the basis of the award-winning project “You can be a superhero!” in the "Best Video" category in the "Don't Miss the Important" nomination of the All-Russian Competition of Professional Skills of the Blood Service. The donor-savior came straight from the tundra on a snowmobile! The work was presented by the Blood Transfusion Department of the Nadym Central District Hospital of the Yamalo-Nenets Autonomous Okrug, headed by Julia Cheresova.
Interview with Patimat Abdurakhmanova
The blood transfusion station in the Republic of Dagestan willingly supports volunteers and public figures to promote blood donation in the region. An example of such cooperation came to the original publication - a brochure in which the donor himself talks about stem cell donation. The creator of the booklet is Patimat Abdurakhmanova, volunteer, head of the «Tut Dobro» charity foundation. She told us about the new project, which became one of the winners of the All-Russian Competition of Professional Skills of the Blood Service.
Interview with Irina Lositskaya
The first person the donor interacts with is the nurse. Not only professionalism is very important, but also personal involvement. Laureate of the All-Russian competition of professional skills Irina Lositskaya, operating room nurse, chief nurse of the Blood Center of the FMBA of Russia, told how to combine these qualities, what depends on it and why ethics issues have become so relevant in the age of high technology.
Interview with Alexandra Vnuk
The base for the laureate project of the Federal Medical-Biological Agency of Russia Blood Center «On the Pulse of Life» are education, information, loyalty. Alexandra Vnuk, head of the donation development department of the FMBA of Russia Blood Center told us how to implement them on a large scale and in relation to various target audiences of the donor community.
Interview with Svetlana Mishina
The Ulyanovsk Regional Blood Transfusion Station uses non-standard creative approaches to promote donation among young people. Its interactive project Donor-Party significantly increased the number of young donors during the year, and helped many of them overcome their fear of donating blood. Svetlana Mishina, pr-manager of the Ulyanovsk regional blood transfusion station, tells about the project, received a well-deserved award at the All-Russian competition of professional skills of the Blood Service in the nomination “Time to do adult things”.
Interview with Natalia Asanova
Thanks to student groups the Mordovian Blood Service attracted thousands of new donors and established large-scale work with the youth of the republic. The results of this joint work were highly appreciated by the jury of the All-Russian Competition of Professional Skills of the Blood Service. The project "Donor student teams" became a laureate in the nomination "When hearts beat in unison." Together with Natalya Asanova, pr-manager of the Mordovian Republican Blood Transfusion Station we discussed the support of student teams as a guarantee of success.
Interview with Natalia Sidorova
The growing interest of young people in social work is visible in many regions of Russia. High school, university students and graduates are willing to volunteer and get their first professional experience by helping others. Blood donation is one of the most honorable and popular areas of such social activity. This was told to us by Natalia Sidorova, head of the information and social support department for youth of the "Regional Youth Center" of the Kaluga Region.
Interview with Marina Sheludko
For volunteers, the donor movement is not only participation in blood donation campaigns, but also a big school of social work. By entering into the donor path, the guys cultivate high moral principles, learn to manage socially significant projects. This was told to us by Marina Sheludko, head of the Volunteering Support Center of the Tula State Lev Tolstoy Pedagogical University.
Interview with Anna Terentyeva and Alexey Sevryugov
The St. Petersburg student organization "Blood Drop" is a one-of-a-kind talent foundry for the volunteer movement of donors. They coordinate and inspire the efforts of like-minded people in many universities of St. Petersburg. Everyone who contacts them about blood donation receives support. The Curators of Blood Drop Anna Terentyeva and Aleksey Sevryugov told us more about the project.
Interview with Tatyana Suslova
Tatyana Alexandrovna Suslova, head of the Molecular Biology Diagnostics Department in the Chelyabinsk Regional Blood Transfusion Station. She became the best doctor of the Blood Service in the category «Doctor of the Clinical Diagnostic Laboratory» of the Blood Service Professional Excellence Competition 2020. Tatyana Alexandrovna is not only a practicing immunogeneticist, but also a theoretician: Tatyana Aleksandrovna shares her knowledge with students at the Department of Microbiology, Immunology and General Biology of Chelyabinsk State University. Among her many professional merits is the participation in the development of Chelyabinsk as one of the leading transplant centers in Russia.
Interview with Natalia Popkova
The video clip with the hymn of the Sverdlovsk donors «We are with you of the same blood» and the «Team game» project with the football players of the Ural club became winners of the All-Russian Competition of Professional Skills by the Blood Service. Natalya Popkova, Deputy Chief Physician for Organizational and Methodological Work of the Blood Transfusion Station of the Sverdlovsk Region, Chief Freelance Transfusiologist of the Ministry of Health of the Sverdlovsk Region and the Urals Federal District, told about the work on projects, which unites sports, art and blood donation.
Interview with Oksana Kozhemyako
Regional institutions of the Blood Service are not afraid to experiment — they create volunteer structures, entrust young employees with responsible work to attract new partners and donors. One such example is the Youth Council, which was formed at the Khabarovsk Regional Blood Transfusion Station. The head physician of the station Oksana Valerievna Kozhemyako told us about several successful projects of the Council, which became laureates of the All-Russian competition of professional skills of the Blood Service.
Interview with Lyubov Leonova
A creative project «5 principles of safe blood donation» informs donors about various aspects of regular donation of the Blood Center of the Leningrad Region. It took the Best Booklet category in the Not to Miss the Important nomination of the Blood Service professional skill competition. Lyubov Leonova pr-manager of the Blood center answered the questions about this project.
Interview with Khadizhat Tankaeva
Blood transfusion stations are increasingly and more confidently taking on the production of social advertising. With the help of their teams, they publish printed publications about & nbsp; blood donation, shoot game and & nbsp; non-game videos. One of the notable creative projects was the film The Warmth of Your Hearts, released by the Blood Transfusion Station of the Republic of Dagestan. About & nbsp; movie & nbsp; & mdash; laureate of the All-Russian competition of professional skills of the Blood Service & nbsp; & mdash; the head physician of the institution Khadizhat Tankaeva told us.
Interview with Tatiana Blagovidova
Saratov Regional Blood Transfusion Station took first place at the All-Russian Competition of Professional Skills in 2020 with the project "Thank you for help!" in the "Time to do adult deeds" nomination for "The best youth project aimed at promoting and developing voluntary donation of blood and its components". Promotion of blood donation among young people is one of the key activities of the blood service for the development of free blood donation. Tatyana Blagovidova, Deputy Chief Physician for Organizing Donation, will tell us about how this work is being done at the Saratov Regional Blood Transfusion Station.
Interview with Marat Khapman
The video "Minutes to give life", created by the Ulyanovsk regional station, is devoted to difficult questions: how a personal example of parents teaches children to save lives, how it helps to feel involved in the fate of people in need of donor blood, and why donation needs to be discussed at school. This year its authors became laureates of the All-Russian competition of professional skills of the Blood Service in the category "Don't miss the important". Marat Erikovich Khapman, a chief physician of the Ulyanovsk regional blood transfusion station, tells about how the project was created.
Interview with Anastasia Volchenkova
Twice a year, the Management Company of the special economic zone "Dubna" organizes and conducts Donor Days. Donor campaigns are attended not only by its and resident company’s employees but also from significant organizations in the city of Dubna. Anastasia Volchenkova, marketing and PR director of the joint-stock company “Special economic zone of technical-innovative type“ Dubna ”, tells about the specifics of donor actions.
Interview with Elena Gubanova
This year the project "Quarantine is not an obstacle to a responsible donor" by the Stavropol Regional Blood Transfusion Station became a laureate of the All-Russian competition of professional skills of the Blood Service in the category "Best poster" in the nomination "Do not miss the important." Elena Gubanova, PR manager of the Blood Service of the Stavropol Territory, talks about the project and the specifics of communication during the pandemic period.
Interview with Inna Sakhno
The donor movement of the Moscow University for the Humanities is more than twenty years old. Inna Sakhno is a Chairperson of the Student Council of the Moscow University for the Humanities. She told us about Donor Days and changes during the pandemic.
Interview with Anastasia Akhlamova
Students of the Moscow State Psychological and Pedagogical University actively participate in the student donor movement. Anastasia Akhlamova, one of the donor movement leaders of the Moscow State Psychological and Pedagogical University, a 4th-year student of the Faculty of Clinical and Special Psychology, told us about how it was possible to survive the introduction of restrictive measures during a period of increased epidemiological danger.
See also
You gonna donate blood? Tell your friends about it on social networks.

Most people know very little about donation and therefore trust the most unreasonable myths...

The blood service is a structure that brings together health care facilities (or facilities) across the country...

Donor movement covers all who care about the fate of others, those who...