Interview with Khadizhat Tankaeva

Tell us about the Warmth of Your Hearts project.

Working in the healthcare sector, we know perfectly well what efforts must be made to save a person's life. Every year in the world about 140 thousand women die from causes associated with complications of pregnancy and childbirth, postpartum hemorrhage. To save them, supplies of blood components for transfusion are of great importance. Therefore, we decided to create a film "The Warmth of Your Hearts", to inform all people, potential donors that donated blood is irreplaceable when it comes to saving human lives.

What tasks did you set when starting the project?

We understood that making a film was not all, the main task was to actively promote it on social networks.

How difficult was the video creation process for you?

Of course, we expected the crew to create images that would be understandable to the viewer. Given that the video feed is played on a vast social media platform, everyone can be viewers, regardless of age. The topic is not easy, but the creative team coped with it, very subtly and painstakingly performed their work. I believe they fully managed to reveal the topic.

Tell us about the film crew, about those who worked on the project.

Zumrud Alievna Askerova, head of the department of blood procurement for field work, became the project manager and author of the film "The Warmth of Your Hearts". Earlier, she has already implemented several similar successful projects within the framework of the state Program for the development of voluntary gratuitous donation of blood and its components. Thanks to the well-coordinated work of the group and a clear understanding of the goal, under the leadership of Zumrud Askerova, a film was created - the laureate of the All-Russian competition of professional skills of the Blood Service. The employees of our station in the film played themselves, as well as donors.

The video is almost not playful and, nevertheless, the image of a woman, a mother is revealed in it in its entirety. How did you manage to find such a simple and at the same time bright and accurate solution to the plot?

Our republic is famous for its diversity - and nationalities, and nature, and unusual beautiful places. Shots of the Caspian Sea, luscious tree crowns, views of mighty mountains - these are the symbols of our republic. The women of Dagestan are the sun that does not set, and in whatever role she plays - mother, wife, daughter, sister - brings light, happiness and warmth to the house. The climax of the film is the shining of blood as it is donated and dispensed. It is life itself that pulsates in it and the warmth of donor hearts. The window of the maternity hospital, where the blood component was delivered, lit up with bright rays, which means that a new life has begun to beat somewhere.

Where can potential donors see your mini-movie?

On our pages on Instagram @ yadonor_05, Vkontakte on YouTube.

Do you plan to continue working on social advertising for blood donation? What's next?

Of course, we plan to work on social advertising of blood donation and actively promote it on social networks, to attract the attention of people. You will certainly see our new works next year.

And our traditional question: what would you like donors and those who are just going to join the donor movement?

I believe in the kindness and generosity of each donor, so I would like to express my gratitude to them: both beginners and honorary donors - people who give life - for their generous hearts, for their desire to help others in trouble. I wish them health, prosperity and happiness! As the poet Rasul Gamzatov wrote: "You live at least a lot, at least a little, but I will tell you, not melting, if the pain of strangers does not become yours, your life was wasted in vain!" Our donors, whom we value very much while living our lives, give others warmth and light.